Search results for "event marketing"

Articles: 8 Results Filter results»
Order By: Relevant | Latest
Premium
Rural Nepal: The new promised land for marketers
Oct 15, 2014
Ujaya Shakya

Rural Nepal: The new promised land for marketers

The country is changing, and not only in economic terms.

Premium
Dispatch from Nepal: Hyperactive marketing for the festival season
Aug 11, 2014
Ujaya Shakya

Dispatch from Nepal: Hyperactive marketing for the festival season

In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.

Premium
The transforming paradigm of rural Nepal
Jan 20, 2015
Ujaya Shakya

The transforming paradigm of rural Nepal

There is no standard blueprint or shortcut for running a successful rural campaign in this rapidly changing country, writes Ujaya Shakya.

Premium
Dispatch from Nepal: Grow young in order to last forever
Jun 13, 2014
Ujaya Shakya

Dispatch from Nepal: Grow young in order to last forever

Marketing to young people is evben more critical ion Nepal, where 70 per cent of the population is below 35 years of age.

Premium
Dispatch from Nepal: Rural bazaars an opportunity to connect
May 12, 2014
Ujaya Shakya

Dispatch from Nepal: Rural bazaars an opportunity to connect

Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.

Premium
Dispatch from Nepal: Building respect for a young industry
Oct 23, 2015
Ujaya Shakya

Dispatch from Nepal: Building respect for a young industry

Book excerpt: Assessing the state of Nepal's advertising industry.

Premium
Dispatch from Nepal: Staying relevant to supermoms
Apr 14, 2014
Ujaya Shakya

Dispatch from Nepal: Staying relevant to supermoms

Even in a traditional society, marketing must adapt to the evolving role women play.

Premium
Dispatch from Nepal: Appeal for aid and restoration of heritage
May 4, 2015
Ujaya Shakya

Dispatch from Nepal: Appeal for aid and restoration of heritage

Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.

Filter results

Date

Article Type

Site Category

Author