Search results for "event marketing"

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HK Sevens sponsors adopt low-key approach
Mar 25, 2009
Tracey Furniss

HK Sevens sponsors adopt low-key approach

HONG KONG - Sponsorship for Hong Kong's Rugby Sevens has remained strong despite the downturn, though brands involved are running less high-profile marketing than in previous years.

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Weber Shandwick wins Great Wall Wine retainer
May 27, 2009
Tracey Furniss

Weber Shandwick wins Great Wall Wine retainer

BEIJING - Weber Shandwick China has won a 12-month PR retainer for Cofco Wines and Spirits, whose brands include Great Wall Wine, after a five-way pitch.

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Live Issue... Advertisers lose their ardour for online dating sites
Feb 12, 2009
Tracey Furniss

Live Issue... Advertisers lose their ardour for online dating sites

With Valentine's Day approaching, online dating sites are gearing up for a rush of business.

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Live Issue... 'Off-track' Hong Kong considers brand overhaul
Mar 12, 2009
Tracey Furniss

Live Issue... 'Off-track' Hong Kong considers brand overhaul

With competition for both tourists and investment growing, how should the city be branding itself?

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City of Dreams unveils launch drive
May 20, 2009
Tracey Furniss

City of Dreams unveils launch drive

MACAU - City of Dreams has unveiled a major regional campaign as Macau's newest attraction gears up for its launch on 1 June.

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Aegis looks for Asia CEO; denies Stahle to leave
Mar 10, 2009
Tracey Furniss

Aegis looks for Asia CEO; denies Stahle to leave

ASIA-PACIFIC - Aegis is hunting a chief executive for Asia Pacific but has denied that the move throws the position of current Aegis Media chairman/CEO Patrick Stahle (pictured) into question.

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Live Issue... Can ad shops become consultants?
Apr 9, 2009
Tracey Furniss

Live Issue... Can ad shops become consultants?

M&C Saatchi is focusing its Asia strategy on brand consultancy.

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ZenithOptimedia predicts drop in global adspend
Dec 9, 2008
Tracey Furniss

ZenithOptimedia predicts drop in global adspend

ASIA-PACIFIC - The latest statistics from ZenithOptimedia predict global adspend will decline 0.2 per cent next year, although Asia-Pacific is still expected to grow, but at a slower rate than previously forecast.

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Profile... Fox chief banks on localisation to build profile
Mar 12, 2009
Tracey Furniss

Profile... Fox chief banks on localisation to build profile

Zubin Gandevia has used an entrepreneurial background to drive the pay-TV group's expansion.

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Carat Hong Kong wins Virgin Atlantic
Mar 18, 2009
Tracey Furniss

Carat Hong Kong wins Virgin Atlantic

HONG KONG - Carat Hong Kong has been awarded Virgin Atlantic's digital and media business in Hong Kong, dislodging incumbent MEC.

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M&C Saatchi poised to open in Japan
Apr 9, 2009
Tracey Furniss

M&C Saatchi poised to open in Japan

TOKYO - M&C Saatchi is to launch an independent operation in Tokyo in June where it intends to offer creative solutions focusing on above-the-line advertising, digital and mobile.

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Aegis layoffs 'will not affect China'
Mar 20, 2009
Tracey Furniss

Aegis layoffs 'will not affect China'

SHANGHAI - Aegis Greater China has denied that the media group's global layoffs will affect the country.

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Euro RSCG Singapore wins regional Orange business
May 27, 2009
Tracey Furniss

Euro RSCG Singapore wins regional Orange business

SINGAPORE - Euro RSCG Singapore has been named agency-of-record on Orange Business Services' integrated account for Asia-Pacific after a pitch.

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Weber Shandwick wins Forevermark in China
May 19, 2009
Tracey Furniss

Weber Shandwick wins Forevermark in China

SHANGHAI - Weber Shandwick has won leading diamond brand Forevermark in China after a three-way pitch against Ruder Finn and local shop Butterfly PR.

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Live Issue... PR firms eye opportunities beyond crisis consulting
Feb 26, 2009
Tracey Furniss

Live Issue... PR firms eye opportunities beyond crisis consulting

As demand for crisis communications rises, the region's PR agencies are building their public affairs units.

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Sanofi Aventis calls global agency pitch
Feb 13, 2009
Tracey Furniss

Sanofi Aventis calls global agency pitch

GLOBAL - French pharmaceutical firm Sanofi Aventis is understood to have called a global pitch, with the creative business alone worth US$30 million. At least four agencies have been shortlisted in Asia-Pacific.

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LG Electronics names Hong global comms director
Jan 19, 2009
Tracey Furniss

LG Electronics names Hong global comms director

SEOUL - LG Electronics recently appointed former Weber Shandwick Thailand managing director, Kenneth Hong (pictured), to the newly created post of global communications director for the company.

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Hopes rise for a brighter digital future
Dec 10, 2008
Tracey Furniss

Hopes rise for a brighter digital future

The bleak economic outlook may hinder development of new concepts or methodologies in digital, but the rise of social networks and the power of the consumer is fuelling excitement.

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Brands fail swine flu PR test
May 7, 2009
Tracey Furniss

Brands fail swine flu PR test

ASIA-PACIFIC - Brands in the travel and pharmaceutical industries should be stepping up their marketing response to the swine flu crisis.

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Live Issue... Is now the time to launch a start-up?
May 21, 2009
Tracey Furniss

Live Issue... Is now the time to launch a start-up?

Should agency executives with redundancy payouts be setting up on their own?

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