A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.
SINGAPORE – Samsung Asia has appointed Dell’s Damien Cummings as its regional marketing director for digital and social media.
SINGAPORE – Brands have not taken advantage of mobile marketing opportunities, with mobile consumption continuing to far out-strip investment in mobile advertising, agencies have warned.
YANGON - JWT has become the latest international agency network to move into Myanmar, signing an affiliation agreement with Mango Marketing in the newly opened market.
SINGAPORE - Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.
BANGKOK - Thai company Sermsuk has launched its own cola brand, aiming to invest more than US$9 million in initial marketing activity in a bid to become a market leader in the billion-dollar industry.
ASIA-PACIFIC – Havas Media’s Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong.
SINGAPORE - New Zealand-based dairy company Fonterra has launched a tender to review its media agency partnership across 10 markets.
SINGAPORE – US companies are set to diversify some investments from China to ASEAN markets over the next two years as the region signals a “bright spot” in the global economy, a survey of senior executives shows.
ASIA-PACIFIC – Asia-Pacific consumers remain the world’s most optimistic despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global market conditions, a Nielsen Global survey reveals.
SINGAPORE - Shangri-La’s Rasa Sentosa Resort has appointed Jennifer Yong as its director of sales and marketing.
MANILA - Ogilvy & Mather Philippines has joined forces with below-the-line agency A+B Expedio Integrated Marketing Communications to form a joint venture company called OgilvyAction.
ASIA-PACIFIC – The level of interest in London 2012 is the highest of any sporting event in many Asia-Pacific markets, offering strong opportunities for sponsorship brands, a new research tool from MEC Access has shown.
As a recent entrant to the Indonesian market, Indian motorcycle brand TVS worked with MEC Indonesia and GroupM ESP Indonesia to raise awareness at the Jakarta Fair. Augmented reality was used to bring a touch of Bollywood to Indonesians and raise TVS' profile.
NAYPYIDAW – As the 2012 Olympic Games officially closes in London, brands are now eying the 2013 Southeast Asian Games in Myanmar as a catalyst for long-term opportunities in the newly opened market.
SINGAPORE – SingTel has selected Iris for its promotional activities in the lead up to the 2012 Formula 1 Singtel Singapore Grand Prix.
SINGAPORE – Coca-Cola has launched a vending machine that dispenses free drinks when hugged as part of its brand mission to spread happiness.
SINGAPORE - Singtel has struck a partnership with the Singapore National Olympic Council (SNOC) to support Team Singapore at all major international events during the next five years.
ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.
SINGAPORE - The Standard Chartered Marathon Singapore Organising Committee has selected We Are Social to manage social media activity around its marathon event next month.