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The next phase of marketing
Aug 4, 2015
Susie Sell

The next phase of marketing

A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.

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Damien Cummings takes on digital and social marketing role for Samsung
Aug 2, 2012
Susie Sell

Damien Cummings takes on digital and social marketing role for Samsung

SINGAPORE – Samsung Asia has appointed Dell’s Damien Cummings as its regional marketing director for digital and social media.

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Brands not seizing mobile marketing opportunities: MMAF
Apr 26, 2012
Susie Sell

Brands not seizing mobile marketing opportunities: MMAF

SINGAPORE – Brands have not taken advantage of mobile marketing opportunities, with mobile consumption continuing to far out-strip investment in mobile advertising, agencies have warned.

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JWT enters Myanmar; signs affiliation agreement with Mango Marketing
Apr 19, 2013
Susie Sell

JWT enters Myanmar; signs affiliation agreement with Mango Marketing

YANGON - JWT has become the latest international agency network to move into Myanmar, signing an affiliation agreement with Mango Marketing in the newly opened market.

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Magna Global forecasts
Dec 3, 2012
Susie Sell

Magna Global forecasts "explosive" advertising growth in emerging markets

SINGAPORE - Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.

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Sermsuk launches cola brand in Thailand, aims to overtake market leader Pepsi
Nov 16, 2012
Susie Sell

Sermsuk launches cola brand in Thailand, aims to overtake market leader Pepsi

BANGKOK - Thai company Sermsuk has launched its own cola brand, aiming to invest more than US$9 million in initial marketing activity in a bid to become a market leader in the billion-dollar industry.

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Havas Media’s Mobext eyes mobile marketing dominance
Sep 20, 2012
Susie Sell

Havas Media’s Mobext eyes mobile marketing dominance

ASIA-PACIFIC – Havas Media’s Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong.

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Fonterra launches tender to appoint media agency for 10 markets
Aug 21, 2012
Susie Sell

Fonterra launches tender to appoint media agency for 10 markets

SINGAPORE - New Zealand-based dairy company Fonterra has launched a tender to review its media agency partnership across 10 markets.

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US companies to diversify investment from China to ASEAN markets
Aug 30, 2012
Susie Sell

US companies to diversify investment from China to ASEAN markets

SINGAPORE – US companies are set to diversify some investments from China to ASEAN markets over the next two years as the region signals a “bright spot” in the global economy, a survey of senior executives shows.

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APAC consumers world's most optimistic, but some markets face pressure: Nielsen
Oct 30, 2012
Susie Sell

APAC consumers world's most optimistic, but some markets face pressure: Nielsen

ASIA-PACIFIC – Asia-Pacific consumers remain the world’s most optimistic despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global market conditions, a Nielsen Global survey reveals.

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Shangri-La’s Rasa Sentosa Resort hires sales, marketing director
Jul 17, 2012
Susie Sell

Shangri-La’s Rasa Sentosa Resort hires sales, marketing director

SINGAPORE - Shangri-La’s Rasa Sentosa Resort has appointed Jennifer Yong as its director of sales and marketing.

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O&M Philippines forms joint venture company with A+B Expedio Integrated Marketing
Aug 30, 2012
Susie Sell

O&M Philippines forms joint venture company with A+B Expedio Integrated Marketing

MANILA - Ogilvy & Mather Philippines has joined forces with below-the-line agency A+B Expedio Integrated Marketing Communications to form a joint venture company called OgilvyAction.

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MEC Access launches research tool, shows value of Olympic sponsorship
Jul 20, 2012
Susie Sell

MEC Access launches research tool, shows value of Olympic sponsorship

ASIA-PACIFIC – The level of interest in London 2012 is the highest of any sporting event in many Asia-Pacific markets, offering strong opportunities for sponsorship brands, a new research tool from MEC Access has shown.

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CASE STUDY: Indian two-wheeler brand TVS raises awareness in Indonesia
Jul 11, 2012
Susie Sell

CASE STUDY: Indian two-wheeler brand TVS raises awareness in Indonesia

As a recent entrant to the Indonesian market, Indian motorcycle brand TVS worked with MEC Indonesia and GroupM ESP Indonesia to raise awareness at the Jakarta Fair. Augmented reality was used to bring a touch of Bollywood to Indonesians and raise TVS' profile.

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Brands show 'tremendous interest' in 2013 SE Asian Games, Myanmar
Aug 13, 2012
Susie Sell

Brands show 'tremendous interest' in 2013 SE Asian Games, Myanmar

NAYPYIDAW – As the 2012 Olympic Games officially closes in London, brands are now eying the 2013 Southeast Asian Games in Myanmar as a catalyst for long-term opportunities in the newly opened market.

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SingTel selects Iris for Formula 1 campaign
Jul 6, 2012
Susie Sell

SingTel selects Iris for Formula 1 campaign

SINGAPORE – SingTel has selected Iris for its promotional activities in the lead up to the 2012 Formula 1 Singtel Singapore Grand Prix.

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'Coca-Cola hug machine' spreads happiness in Singapore
Apr 5, 2012
Susie Sell

'Coca-Cola hug machine' spreads happiness in Singapore

SINGAPORE – Coca-Cola has launched a vending machine that dispenses free drinks when hugged as part of its brand mission to spread happiness.

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Singtel to support Team Singapore in five-year deal
Mar 26, 2012
Susie Sell

Singtel to support Team Singapore in five-year deal

SINGAPORE - Singtel has struck a partnership with the Singapore National Olympic Council (SNOC) to support Team Singapore at all major international events during the next five years.

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Healthcare brands change communications tack
May 7, 2014
Susie Sell

Healthcare brands change communications tack

ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.

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Standard Chartered Marathon Singapore selects We Are Social
Nov 2, 2012
Susie Sell

Standard Chartered Marathon Singapore selects We Are Social

SINGAPORE - The Standard Chartered Marathon Singapore Organising Committee has selected We Are Social to manage social media activity around its marathon event next month.

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