Search results for "event marketing"
Blackberry to enter the tablet computer market
GLOBAL - Blackberry maker Research in Motion is set to enter the tablet computer market with the launch of a device later this year.
Diageo appoints top global marketer for Guinness
GLOBAL - Oliver Loomes, the marketing and innovation director for Diageo Ireland, has been promoted to the role of global brand director for Guinness.
Google enters the mobile market with iPhone rival
NEW YORK - Google will make its highly anticipated entrance into the mobile phone market with the launch of the G1, the first mobile device to use its Android operating system.
Six-year old Facebook passes 400 million user mark
GLOBAL - Facebook has marked its sixth birthday by revealing it has more than doubled its number of users in the last year to 400 million.
Samsung, HTC ramp up social media
GLOBAL - Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market.
Nokia forges alliance with Microsoft
GLOBAL - Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions.
Nokia CEO does hatchet job on own company, according to leaked memo
GLOBAL - A leaked memo, claimed to be from Nokia's chief executive Stephen Elop, has offered a blunt assessment of the company's performance and indicated the company could drop its Symbian operating system.
Eight things you need to know about Mobile World Congress
Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona - the biggest to date.
HTC backs 'quietly brilliant' promise with heavyweight global campaign
GLOBAL - HTC is launching a large international campaign tomorrow, to promote its two mass-market handsets, the 'iPhone killer', Desire HD and entry-level Wildfire.
Hearst, Lagardère prepare US$955m deal for Hachette portfolio
GLOBAL - Lagardère, the giant French conglomerate behind Hachette Filipacchi, has moved closer to finalising a deal with Hearst Corporation concerning the sale of its international magazine portfolio.
Steve Jobs takes medical leave of absence
GLOBAL - Steve Jobs, co-founder and chief executive of Apple, is to take a medical leave of absence.
JWT loses US$113m global Rimmel business to Laird + Partners
Rimmel London has shifted its estimated US$113 million global advertising account out of JWT London, its incumbent of 14 years. The cosmetics giant has instead chosen the New York-based specialist fashion and luxury agency Laird and Partners.
Carrefour appoints Publicis to $1bn global account
LONDON - Carrefour, the world's second largest retailer, has appointed Publicis Groupe without a pitch to handle its $1bn global advertising account.
Nokia-Microsoft backlash begins
GLOBAL - A grassroots challenge to Nokia's proposed strategic alliance with Microsoft has begun, and an open letter has been sent to the telecom giant's shareholders proposing a rebellion at May's annual general meeting.
Top brands exceed US$2 trillion value despite recession
GLOBAL - The value of the world's top 100 brands has grown by four per cent in the past year to exceed US$2 trillion, according to the results of Millward Brown's 2010 BrandZ survey. Google remains on top while Toyota reflects on a difficult year.
Gillette names Jennifer Lopez as global ambassador
GLOBAL - Singer and actress Jennifer Lopez will star in a new campaign for Gillette Venus, the women's razor brand owned by Procter & Gamble, which will include TV, online, print and social media activity.
AOL rebrands ahead of Time Warner spin-off
GLOBAL - AOL has unveiled a new brand identity ahead of its spin-off from parent Time Warner into an independent company next month.
LG to launch first 3D smartphone
GLOBAL - LG will launch the world's first 3D smartphone, the Optimus 3D, at the Mobile World Congress in Barcelona this week.
Facebook's payments system predicted to bring in up to US$250 million
GLOBAL - Facebook's new payments system is predicted to haul between $125 million and $250 million in revenue this year, according to research from a US analyst.
Aussie ad banned for sexualising 'tweens'
SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.