ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.
AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.
SINGAPORE – When a friendly dinner invite from expats turned out to be a set-up by NTUC FairPrice to promote a new food section, Singaporeans felt cheated and took their criticism online.
SINGAPORE - Ogilvy & Mather, supported by the Singapore Economic Development Board (EDB), has launched a Marketing Analytics Centre of Excellence to serve Southeast Asia.
SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.
Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.
SINGAPORE - As digital marketing continues to evolve with new strategies and innovations, success requires brands to change their mindset and adopt a fully integrated approach, according to digital specialists at the Campaign Digital Marketing Spotlight conference, which took place Friday in Singapore.
SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.
JAKARTA - Tina Manikas, Draftfcb’s global retail and promotions officer, has officially launched the agency’s Indonesian shopper marketing practice while visiting Jakarta.
MELBOURNE - Effective Measure, a provider of media planning, audience profiling and digital metric solutions, has appointed Lizzie Babarczy as global chief marketing officer as the company hatches plans to enter six new markets, including two in Asia-Pacific, by the end of the year.
ASIA PACIFIC - Marketers across Asia-Pacific are gaining confidence in their digital abilities, but are still failing to use data to drive business, according to the second annual Adobe APAC Digital Marketing Performance Dashboard.
SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.
ASIA PACIFIC - Y&R has appointed Camellia Tan as director of network development for VML Asia, while Liz Kim will take over Tan's job as director of network development for Y&R Advertising Asia in a move to leverage synergies between the two units for regional and global network expansion.
SINGAPORE - Although privacy and security remain concerns, 90 per cent of brands and agencies predict a substantial rise in budgets for mobile marketing in the next 12 months, according to a survey conducted by Warc for the Mobile Marketing Association (MMA) Asia Pacific, in partnership with the Festival of Media Asia 2014.
SEOUL - Korean PR firm Medicom has signed a memorandum of understanding with social media marketing agency Redwood Interactive and UX Korea, a digital marketing firm, to launch an integrated Facebook marketing solution called Skull Key.
SYDNEY - Viator.com, a global tour and activity booking website, has appointed Sydney-based agency The Works to develop a targeted digital campaign for its key markets around the world, following a four-way pitch process.
SINGAPORE – Media trading technology company mediaQuark has launched a new offering to provide data and technology solutions to major platforms and trading desks in Southeast Asia.
SINGAPORE – Amobee is expanding into the field of digital-out-of-home (DOOH) solutions, the mobile advertising technology company announced during its Singapore headquarters launch party yesterday.
JAPAN – Dentsu Marketing has tapped Vision Critical to help it deploy insight communities for market-research purposes in Japan.
ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.