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Live-event video an attractive but untapped brand platform in Asia
Mar 18, 2013
Sophie Chen

Live-event video an attractive but untapped brand platform in Asia

ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.

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Nimble shows a new way of borrowing money for unexpected events
Oct 9, 2013
Sophie Chen

Nimble shows a new way of borrowing money for unexpected events

AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.

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Updated: NTUC FairPrice’s 'pretentious' expat dinner event draws fire
Sep 10, 2013
Sophie Chen

Updated: NTUC FairPrice’s 'pretentious' expat dinner event draws fire

SINGAPORE – When a friendly dinner invite from expats turned out to be a set-up by NTUC FairPrice to promote a new food section, Singaporeans felt cheated and took their criticism online.

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Ogilvy & Mather invests in marketing analytics in Singapore
Nov 22, 2013
Sophie Chen

Ogilvy & Mather invests in marketing analytics in Singapore

SINGAPORE - Ogilvy & Mather, supported by the Singapore Economic Development Board (EDB), has launched a Marketing Analytics Centre of Excellence to serve Southeast Asia.

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Real-time marketing: Real advice and real examples
Jun 6, 2013
Sophie Chen

Real-time marketing: Real advice and real examples

SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.

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Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson
Mar 26, 2013
Sophie Chen

Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson

Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.

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CAMPAIGN SPOTLIGHT: Integration is the key to a successful digital marketing plan
Oct 15, 2012
Sophie Chen

CAMPAIGN SPOTLIGHT: Integration is the key to a successful digital marketing plan

SINGAPORE - As digital marketing continues to evolve with new strategies and innovations, success requires brands to change their mindset and adopt a fully integrated approach, according to digital specialists at the Campaign Digital Marketing Spotlight conference, which took place Friday in Singapore.

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Data and analytics are integral to marketing strategy: Sparkline
Nov 26, 2013
Sophie Chen

Data and analytics are integral to marketing strategy: Sparkline

SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.

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Draftfcb launches shopper marketing practice in Indonesia
Oct 1, 2012
Sophie Chen

Draftfcb launches shopper marketing practice in Indonesia

JAKARTA - Tina Manikas, Draftfcb’s global retail and promotions officer, has officially launched the agency’s Indonesian shopper marketing practice while visiting Jakarta.

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Marketers digitally confident, but still failing to put data to use: Adobe
Nov 21, 2013
Sophie Chen

Marketers digitally confident, but still failing to put data to use: Adobe

ASIA PACIFIC - Marketers across Asia-Pacific are gaining confidence in their digital abilities, but are still failing to use data to drive business, according to the second annual Adobe APAC Digital Marketing Performance Dashboard.

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Effective Measure appoints global CMO, expands into new markets
Oct 22, 2013
Sophie Chen

Effective Measure appoints global CMO, expands into new markets

MELBOURNE - Effective Measure, a provider of media planning, audience profiling and digital metric solutions, has appointed Lizzie Babarczy as global chief marketing officer as the company hatches plans to enter six new markets, including two in Asia-Pacific, by the end of the year.

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Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture
Aug 29, 2013
Sophie Chen

Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture

SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.

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VML and Y&R revamp network structure, focus on shopper marketing in 2014
Nov 22, 2013
Sophie Chen

VML and Y&R revamp network structure, focus on shopper marketing in 2014

ASIA PACIFIC - Y&R has appointed Camellia Tan as director of network development for VML Asia, while Liz Kim will take over Tan's job as director of network development for Y&R Advertising Asia in a move to leverage synergies between the two units for regional and global network expansion.

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Brands must put mobile at heart of marketing strategy: MMA Forum
Aug 23, 2013
Sophie Chen

Brands must put mobile at heart of marketing strategy: MMA Forum

SINGAPORE - Although privacy and security remain concerns, 90 per cent of brands and agencies predict a substantial rise in budgets for mobile marketing in the next 12 months, according to a survey conducted by Warc for the Mobile Marketing Association (MMA) Asia Pacific, in partnership with the Festival of Media Asia 2014.

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Three companies join forces to launch Facebook marketing solution in Korea
Apr 2, 2013
Sophie Chen

Three companies join forces to launch Facebook marketing solution in Korea

SEOUL - Korean PR firm Medicom has signed a memorandum of understanding with social media marketing agency Redwood Interactive and UX Korea, a digital marketing firm, to launch an integrated Facebook marketing solution called Skull Key.

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Viator.com appoints The Works for global digital marketing push
Jun 12, 2013
Sophie Chen

Viator.com appoints The Works for global digital marketing push

SYDNEY - Viator.com, a global tour and activity booking website, has appointed Sydney-based agency The Works to develop a targeted digital campaign for its key markets around the world, following a four-way pitch process.

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mediaQuark launches programmatic media trading offering specific to SEA markets
Jun 12, 2013
Sophie Chen

mediaQuark launches programmatic media trading offering specific to SEA markets

SINGAPORE – Media trading technology company mediaQuark has launched a new offering to provide data and technology solutions to major platforms and trading desks in Southeast Asia.

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Amobee enters Asia's interactive digital-out-of-home market
Jun 13, 2013
Sophie Chen

Amobee enters Asia's interactive digital-out-of-home market

SINGAPORE – Amobee is expanding into the field of digital-out-of-home (DOOH) solutions, the mobile advertising technology company announced during its Singapore headquarters launch party yesterday.

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Vision Critical partners with Dentsu Marketing Insight to offer insight communities in Japan
Apr 8, 2013
Sophie Chen

Vision Critical partners with Dentsu Marketing Insight to offer insight communities in Japan

JAPAN – Dentsu Marketing has tapped Vision Critical to help it deploy insight communities for market-research purposes in Japan.

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Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard
Mar 20, 2013
Sophie Chen

Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard

ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.

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