Search results for "event marketing"

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Television: Banking on 3DTV as a key driver
Jun 29, 2010
Sodam Kim

Television: Banking on 3DTV as a key driver

Competition is as fierce as ever among the region's leading TV brands, which are banking on the promise of 3D technology to lead the sector forward.

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Why Missha is falling behind in Korea cosmetics race
Feb 17, 2010
Sodam Kim

Why Missha is falling behind in Korea cosmetics race

The budget brand was credited with inventing a market segment but it has since lost ground to competitors.

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Korea: The allure of 'smart'
Jun 29, 2010
Sodam Kim

Korea: The allure of 'smart'

Brands are following the telco sector's lead in an effort to energise a weary Korean audience. Here is what is driving the region's most technology-focused market.

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