Search results for "event marketing"

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HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss
Aug 16, 2016
Shona Ghosh

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

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Stop optimising 'the sh*t' out of marketing, says Adidas brand boss
May 5, 2015
Shona Ghosh

Stop optimising 'the sh*t' out of marketing, says Adidas brand boss

Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.

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Four video tips from the head of Jamie Oliver's Food Tube
Oct 14, 2015
Shona Ghosh

Four video tips from the head of Jamie Oliver's Food Tube

Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.

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Coca-Cola unites brands under 'Taste the Feeling' campaign
Jan 19, 2016
Shona Ghosh

Coca-Cola unites brands under 'Taste the Feeling' campaign

Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.

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CPG giants won't survive without data, says outgoing Mondelez media boss
Aug 30, 2016
Shona Ghosh

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.

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How GroupM's new digital sheriff will enforce law and order online
Aug 16, 2016
Shona Ghosh

How GroupM's new digital sheriff will enforce law and order online

Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking.

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Ad-blocking and the industry's delusion
Jun 2, 2016
Shona Ghosh

Ad-blocking and the industry's delusion

Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.

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Twitter makes replies public and drops multimedia from 140-character count
May 24, 2016
Shona Ghosh

Twitter makes replies public and drops multimedia from 140-character count

Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the '@' reply to become public.

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Pokemon Go will feature sponsored locations for retailers
Jul 13, 2016
Shona Ghosh

Pokemon Go will feature sponsored locations for retailers

Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.

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Why Manchester City is diving into wearables, VR and bots
Jul 5, 2016
Shona Ghosh

Why Manchester City is diving into wearables, VR and bots

Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.

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