HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.
Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.
Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking.
Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.
Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the '@' reply to become public.
Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.
Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.