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BOOK EXCERPT: What to do and what not to do in China
Sep 19, 2012
Shaun Rein

BOOK EXCERPT: What to do and what not to do in China

While other branding experts tiptoe around the edges of China, Shaun Rein - author of The End of Cheap China cum managing director of the China Market Research Group (CMR) - delivers straight, incisive, practical talk on do's and don'ts for foreign brands as China shakes off its reputation as the factory of the world.

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Book excerpt: The End of Copycat China
Oct 8, 2014
Shaun Rein

Book excerpt: The End of Copycat China

What is this 'Chineseness' trait that has given mainland enterprises a one-up in the innovation stakes? Shaun Rein, founder and managing director at China Market Research Group (CMR), hints at the reason in an excerpt from his new book.

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