GLOBAL - Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing, as expands further into the smartphone market.
GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.
GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.
GLOBAL - Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).
GLOBAL - Google has released details of its forthcoming mobile payment service, Google Wallet, and its rival to the likes of Facebook Deals, Google Offers.
GLOBAL - Facebook has rolled out a trial for its Deals online voucher service, which lets users purchase items with Facebook Credits in five cities across the US.
Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape
GLOBAL - Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice-president of sales and marketing for YouTube and video.
Video killed the radio star, but the audio medium has been resurrected in the form of podcasts – and there could be ample opportunities for advertisers.
SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.
GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.
NEW YORK — Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a "meh."
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350 million supporters.
GLOBAL - Yahoo has unveiled a new search product that answers users' questions as they type their query into the search box.
If you're team's in the moment, will it keep your agency in the black?