Search results for "event marketing"

Articles: 24 Results Filter results»
Order By: Relevant | Latest
Premium
Sony Ericsson promotes new global head of marketing
Mar 10, 2011
Sarah Shearman

Sony Ericsson promotes new global head of marketing

GLOBAL - Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing, as expands further into the smartphone market.

Premium
Linked In eyes revenue boost with marketing appointment
Mar 23, 2011
Sarah Shearman

Linked In eyes revenue boost with marketing appointment

GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.

Premium
P&G appoints new global digital marketing head
May 4, 2011
Sarah Shearman

P&G appoints new global digital marketing head

GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.

Premium
Twitter to launch geo-targeted promoted tweets and data for marketers
Apr 8, 2011
Sarah Shearman

Twitter to launch geo-targeted promoted tweets and data for marketers

GLOBAL - Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.

Premium
Advertising Week: What have we learned?
Oct 6, 2014
Sarah Shearman

Advertising Week: What have we learned?

With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).

Premium
Google unveils mobile Wallet and Offers services
May 27, 2011
Sarah Shearman

Google unveils mobile Wallet and Offers services

GLOBAL - Google has released details of its forthcoming mobile payment service, Google Wallet, and its rival to the likes of Facebook Deals, Google Offers.

Premium
Will Facebook's News Feed restrictions shackle brands?
Nov 24, 2014
Sarah Shearman

Will Facebook's News Feed restrictions shackle brands?

Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape

Premium
Facebook trials online voucher service
Apr 27, 2011
Sarah Shearman

Facebook trials online voucher service

GLOBAL - Facebook has rolled out a trial for its Deals online voucher service, which lets users purchase items with Facebook Credits in five cities across the US.

Premium
Google hires top P&G digital exec to drive YouTube sales
May 25, 2011
Sarah Shearman

Google hires top P&G digital exec to drive YouTube sales

GLOBAL - Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice-president of sales and marketing for YouTube and video.

Premium
Podcasts give a new 'American Life' to audio content
Sep 30, 2015
Sarah Shearman

Podcasts give a new 'American Life' to audio content

Video killed the radio star, but the audio medium has been resurrected in the form of podcasts – and there could be ample opportunities for advertisers.

Premium
General Motors parts company with CMO Joel Ewanick
Jul 30, 2012
Sarah Shearman

General Motors parts company with CMO Joel Ewanick

GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.

Premium
WPP increases investment in China's digital industry
Nov 15, 2011
Sarah Shearman

WPP increases investment in China's digital industry

SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.

Premium
LG Electronics appoints iCrossing to global digital duties
Jun 2, 2011
Sarah Shearman

LG Electronics appoints iCrossing to global digital duties

GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.

Premium
Can ad blockers clean out brands' 'cheap sushi'?
Sep 30, 2015
Sarah Shearman

Can ad blockers clean out brands' 'cheap sushi'?

NEW YORK — Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a "meh."

Premium
Is it time for brands to take Snapchat seriously?
Feb 25, 2015
Sarah Shearman

Is it time for brands to take Snapchat seriously?

From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.

Premium
Profero wins global digital account for Smirnoff
Mar 17, 2011
Sarah Shearman

Profero wins global digital account for Smirnoff

GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.

Premium
LBi opens Australian office
Nov 23, 2011
Sarah Shearman

LBi opens Australian office

SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.

Premium
Manchester United to unveil global social-media network
Nov 2, 2011
Sarah Shearman

Manchester United to unveil global social-media network

Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350 million supporters.

Premium
Yahoo rolls out intuitive search product
Mar 25, 2011
Sarah Shearman

Yahoo rolls out intuitive search product

GLOBAL - Yahoo has unveiled a new search product that answers users' questions as they type their query into the search box.

Premium
The business case for ad-industry mindfulness
Sep 28, 2015
Sarah Shearman

The business case for ad-industry mindfulness

If you're team's in the moment, will it keep your agency in the black?

Filter results

Date

Article Type

Site Category

Author