Search results for "event marketing"

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All About... Astroturfing
Aug 13, 2008
Sara Yin

All About... Astroturfing

Should brands pay for posts on Chinese bulletin boards?

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Live Issue... Is ad testing the great idea killer?
Jul 15, 2008
Sara Yin

Live Issue... Is ad testing the great idea killer?

Using focus group results to buy or bin new commercials has its pitfalls.

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