Search results for "event marketing"

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P&G's Marc Pritchard promises further belt-tightening in marketing and media
Dec 4, 2019
Sara Spary

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

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Airbnb hires new global marketing director
Aug 5, 2015
Sara Spary

Airbnb hires new global marketing director

A veteran of Google, Levi's, Apple and GM, Brian Irving will report to CMO Jonathan Mildenhall.

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Facebook launches Atlas ad platform to enable 'people based' marketing
Sep 29, 2014
Sara Spary

Facebook launches Atlas ad platform to enable 'people based' marketing

Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".

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Interpublic Q3 revenues edge up 1.4%
Oct 22, 2019
Sara Spary

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

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OMD retains top global media agency title for 2019
Dec 12, 2019
Sara Spary

OMD retains top global media agency title for 2019

Agency will have billed estimated $19.6 billion by close of year.

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Mastercard buys loyalty business that counts Coke and L'Oreal among clients
Oct 23, 2019
Sara Spary

Mastercard buys loyalty business that counts Coke and L'Oreal among clients

Acquisition is Mastercard's latest move to strengthen customer data capabilities.

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Johnson & Johnson scraps CMO role as part of shake-up
Jun 21, 2019
Sara Spary

Johnson & Johnson scraps CMO role as part of shake-up

Alison Lewis will leave business.

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Dentsu Aegis global business operations chief exits after less than a year
Dec 19, 2019
Sara Spary

Dentsu Aegis global business operations chief exits after less than a year

Volker Doberanzke joined in February from UBS.

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Oct 30, 2019
Sara Spary

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

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Wavemaker promotes Anna Hickey to global role
Nov 27, 2019
Sara Spary

Wavemaker promotes Anna Hickey to global role

Hickey has been appointed president, global clients.

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YouTube chief defends hosting of 'offensive' and 'controversial' content
Aug 28, 2019
Sara Spary

YouTube chief defends hosting of 'offensive' and 'controversial' content

Preserving an open platform is more important than ever in the face of "a rising chorus of policymakers, press and pundits" questioning its value, YouTube CEO Susan Wojcicki has said.

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Should agencies do more together to stand up to unreasonable client demands?
Dec 11, 2019
Sara Spary

Should agencies do more together to stand up to unreasonable client demands?

AB InBev is reported to be running cost-cutting 'auction' for global media review.

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Kantar's Eric Salama steps down after 17 years as CEO
Dec 10, 2019
Sara Spary

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.

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Unilever's Marc Mathieu leaving FMCG giant to join Samsung
Jun 8, 2015
Sara Spary

Unilever's Marc Mathieu leaving FMCG giant to join Samsung

Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.

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Coke online director: Brands need to take out the digital trash
Nov 19, 2014
Sara Spary

Coke online director: Brands need to take out the digital trash

European online director said brands must keep their virtual worlds clean and clutter-free.

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