Search results for "event marketing"

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Haymarket launches Campaign in the US
Oct 1, 2014
Sara Kimberley

Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

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Guerlain appoints Duke Razorfish to global digital account
Feb 9, 2011
Sara Kimberley

Guerlain appoints Duke Razorfish to global digital account

GLOBAL - Beauty company Guerlain has appointed Duke Razorfish as its worldwide digital strategy agency.

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American Express kicks-off search for direct agency
Mar 3, 2011
Sara Kimberley

American Express kicks-off search for direct agency

GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

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Acer adds AKQA to global roster
Nov 28, 2010
Sara Kimberley

Acer adds AKQA to global roster

GLOBAL - Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.

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Draft FCB lands US$700m Nivea ad business
Nov 11, 2010
Sara Kimberley

Draft FCB lands US$700m Nivea ad business

GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.

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Facebook set to roll out location-based facility
May 11, 2010
Sara Kimberley

Facebook set to roll out location-based facility

GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.

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Yahoo signs David Beckham as global brand ambassador
Jun 8, 2010
Sara Kimberley

Yahoo signs David Beckham as global brand ambassador

GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.

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Tiger Beer kicks off global advertising review
Feb 23, 2012
Sara Kimberley

Tiger Beer kicks off global advertising review

GLOBAL - Asia Pacific Breweries is reviewing its global advertising arrangements for its Tiger Beer brand.

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Social networks urged to 'raise ad rates or die'
Apr 27, 2010
Sara Kimberley

Social networks urged to 'raise ad rates or die'

GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.

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Apple to acquire Quattro Wireless for US$275m
Jan 5, 2010
Sara Kimberley

Apple to acquire Quattro Wireless for US$275m

LONDON - Apple is to secure its top position in the mobile market with the expected acquisition of mobile advertising business Quattro Wireless for $275m according to reports.

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Novartis opens pitch for global brand launch
Nov 22, 2012
Sara Kimberley

Novartis opens pitch for global brand launch

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.

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Agencies line up for global Motorola pitch
Sep 9, 2010
Sara Kimberley

Agencies line up for global Motorola pitch

GLOBAL - Motorola is reviewing its global creative agency arrangements for its mobile phone division.

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Michelin kicks off first global ad campaign
Oct 11, 2009
Sara Kimberley

Michelin kicks off first global ad campaign

GLOBAL - Michelin Tyres is to launch its first global ad campaign in a bid to retain its position as market leader.

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British Airways appoints OgilvyOne to global digital account
Mar 19, 2012
Sara Kimberley

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

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Emirates appoints StrawberryFrog to global ad account
Jul 26, 2010
Sara Kimberley

Emirates appoints StrawberryFrog to global ad account

GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.

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Levi's appoints Wunderman as first global digital agency
Jan 5, 2012
Sara Kimberley

Levi's appoints Wunderman as first global digital agency

GLOBAL - Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.

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Adobe declares love for Apple to take high ground on Flash
May 16, 2010
Sara Kimberley

Adobe declares love for Apple to take high ground on Flash

GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.

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Google unveils Nexus One mobile phone
Jan 6, 2010
Sara Kimberley

Google unveils Nexus One mobile phone

LONDON - Google has upped the ante in the mobile market with the launch of its new smartphone, Nexus One, which looks set to rival Apple's IPhone.

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Publicis targets small businesses with new offering
Feb 21, 2011
Sara Kimberley

Publicis targets small businesses with new offering

GLOBAL - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.

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Intel calls global digital review
Nov 28, 2010
Sara Kimberley

Intel calls global digital review

GLOBAL - Intel is reviewing its global creative digital account, believed to be split between US-based agency Venables Bell & Partners and MRM Worldwide.

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