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IPL hits a marketing six but still risks being caught out
Feb 18, 2010
Santosh Desai

IPL hits a marketing six but still risks being caught out

Last month, the Indian Premier League (IPL), India's cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to include Pakistani players in public auctions.

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Media industry needs to learn that frivolity negates respect
May 18, 2010
Santosh Desai

Media industry needs to learn that frivolity negates respect

Santosh Desai, CEO of Future Brands, reflects on the Indian advertising industry.

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Din over Rin could herald new wave of 'controversy brands'
Apr 7, 2010
Santosh Desai

Din over Rin could herald new wave of 'controversy brands'

Rin, Unilever's mass-market detergent brand, has just unleashed a frontal attack on Tide, and the media is abuzz with talk of a marketing war between Unilever and P&G.

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Opinion... Brand-crazy India has grown obsessed with its reputation
Nov 16, 2009
Santosh Desai

Opinion... Brand-crazy India has grown obsessed with its reputation

India is in love with the idea of brands. It is almost as if everything in India is viewed through this lens - films are brands, as are film stars, cricketers and politicians.

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The Bhopal tragedy: 25 years old and still relevant
Jun 22, 2010
Santosh Desai

The Bhopal tragedy: 25 years old and still relevant

25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.

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The Bhopal tragedy: 25 years old and still relevant
Jun 22, 2010
Santosh Desai

The Bhopal tragedy: 25 years old and still relevant

25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.

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The Bhopal tragedy: 25 years old and still relevant
Jun 22, 2010
Santosh Desai

The Bhopal tragedy: 25 years old and still relevant

25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.

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The Bhopal tragedy: 25 years old and still relevant
Jun 22, 2010
Santosh Desai

The Bhopal tragedy: 25 years old and still relevant

25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.

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When can advertisers use stereotypes to their benefit?
Aug 5, 2010
Santosh Desai

When can advertisers use stereotypes to their benefit?

Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?

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When can advertisers use stereotypes to their benefit?
Aug 4, 2010
Santosh Desai

When can advertisers use stereotypes to their benefit?

Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?

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