HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.
McDonald’s, in partnership with DDB and Tribal Hong Kong, celebrates the future by honouring its past in a new campaign.
Tiger Beer, in partnership with Graviky, hosted an event Friday (17 June) showcasing technology that converts carbon-rich soot into usable 'Air-Ink'. Hong Kong street artists, such as Caratoes and Bao Ho, painted murals on the walls of Upper Station Street in Sheung Wan, illustrating the use of the ink to create art to help inspire people to 'uncage the streets'.
Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.
According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.
Figures and analysis for circulation and advertising across digital, mobile, TV and print in Asia-Pacific from the PwC Global Media & Entertaiment Outlook 2016-2020
Entry for annual contest is extended to Tuesday, July 5
Newly launched campaign features some Asian faces. Will it make a difference for the brand in the region?
HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.
SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".
From Australia: ‘Directed From Memory: Films That Stay With You’ for Melbourne International Film Festival by McCann Melbourne.