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Tiger Beer turns (a tiny amount of) air pollution into art
Jun 22, 2016
Sam Scrouther

Tiger Beer turns (a tiny amount of) air pollution into art

HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.

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McDonald's Hong Kong remembers its past with toys, throwback ads
Jul 7, 2016
Sam Scrouther

McDonald's Hong Kong remembers its past with toys, throwback ads

McDonald’s, in partnership with DDB and Tribal Hong Kong, celebrates the future by honouring its past in a new campaign.

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Photos: Tiger's 'Air-Ink' debuts in Hong Kong
Jun 22, 2016
Sam Scrouther

Photos: Tiger's 'Air-Ink' debuts in Hong Kong

Tiger Beer, in partnership with Graviky, hosted an event Friday (17 June) showcasing technology that converts carbon-rich soot into usable 'Air-Ink'. Hong Kong street artists, such as Caratoes and Bao Ho, painted murals on the walls of Upper Station Street in Sheung Wan, illustrating the use of the ink to create art to help inspire people to 'uncage the streets'.

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Why was mobile-manic Asia so conspicuously absent at Cannes?
Jul 7, 2016
Jenny Chan 陳詠欣, Sam Scrouther

Why was mobile-manic Asia so conspicuously absent at Cannes?

Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.

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FMCG brand rankings show Asian consumers prefer local brands
Jul 5, 2016
Sam Scrouther

FMCG brand rankings show Asian consumers prefer local brands

According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.

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The numbers on print, online, mobile and TV: PwC Outlook
Jun 23, 2016
Emily Tan, Sam Scrouther

The numbers on print, online, mobile and TV: PwC Outlook

Figures and analysis for circulation and advertising across digital, mobile, TV and print in Asia-Pacific from the PwC Global Media & Entertaiment Outlook 2016-2020

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Last chance to enter AMP Awards
Jun 29, 2016
Sam Scrouther

Last chance to enter AMP Awards

Entry for annual contest is extended to Tuesday, July 5

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CK global fall campaign has a few nods to Asia
Jul 8, 2016
Sam Scrouther

CK global fall campaign has a few nods to Asia

Newly launched campaign features some Asian faces. Will it make a difference for the brand in the region?

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CLP Power partners with Yahoo on Tumblr to encourage younger generations to save energy
Jun 30, 2016
Sam Scrouther

CLP Power partners with Yahoo on Tumblr to encourage younger generations to save energy

HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.

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SmarTone asks, when was the last time you smiled?
Jul 4, 2016
Sam Scrouther

SmarTone asks, when was the last time you smiled?

SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".

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Melbourne's international film festival helps fan direct film from memory
Jul 8, 2016
Sam Scrouther

Melbourne's international film festival helps fan direct film from memory

From Australia: ‘Directed From Memory: Films That Stay With You’ for Melbourne International Film Festival by McCann Melbourne.

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