Cosmetics brands have quickly removed all 'medical' terms from their official websites.
The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.
Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?
Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.
From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.
Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.
Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.
Jing Daily analyses the campaigns that worked, and a few that didn't.