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Predictions for the Chinese luxury market in 2020
Jan 2, 2020
Ruonan Zheng, Wenzhuo Wu, Zheyu Chen

Predictions for the Chinese luxury market in 2020

Jing Daily forecasts the main developments affecting the luxury fashion industry in China next year.

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Not doctor-approved: China bans marketing of beauty products as ‘medical’
Feb 11, 2019
Ruonan Zheng

Not doctor-approved: China bans marketing of beauty products as ‘medical’

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

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Valentino’s haute couture-meets-streetwear experiment in China
Nov 21, 2019
Ruonan Zheng

Valentino’s haute couture-meets-streetwear experiment in China

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

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Chanel could pull plug on Hong Kong show
Aug 25, 2019
Ruonan Zheng

Chanel could pull plug on Hong Kong show

Cruise show slated for November faces uncertainty amid continuing protests.

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What luxury brands should have learned about China in 2019
Dec 23, 2019
Ruonan Zheng, Wenzhuo Wu, Zheyu Chen

What luxury brands should have learned about China in 2019

Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.

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MCM builds giant playground in Shanghai flagship store
Jul 31, 2019
Ruonan Zheng

MCM builds giant playground in Shanghai flagship store

The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.

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3 unique features of China’s new retail
Aug 5, 2019
Ruonan Zheng

3 unique features of China’s new retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?

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Hermès unveils scarves at rock'n roll pop-up in China
Mar 14, 2019
Ruonan Zheng

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

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World Consumer Rights Day is back: Prep your PR team
Mar 6, 2018
Ruonan Zheng

World Consumer Rights Day is back: Prep your PR team

The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.

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Major WeChat trends brands can’t ignore in 2019
Jan 8, 2019
Ruonan Zheng

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

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LVMH buying Tiffany for US$16.2 billion: brand implications
Nov 26, 2019
Ruonan Zheng

LVMH buying Tiffany for US$16.2 billion: brand implications

"There is great potential for Tiffany in China" says LVMH chairman.

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Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
Aug 19, 2019
Ruonan Zheng

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

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US affordable luxury brands’ problems run deeper in China than the trade war
Jan 12, 2020
Ruonan Zheng

US affordable luxury brands’ problems run deeper in China than the trade war

A problem often overlooked is their waning desirability among the Chinese consumer - whose knowledge of affordable luxury brands started to shift long ago.

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Tencent game tie-in sends lipstick sales soaring
Feb 11, 2019
Ruonan Zheng

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

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Decoding Chinese millennials: Navigating gender roles
Dec 3, 2017
Ruonan Zheng

Decoding Chinese millennials: Navigating gender roles

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

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The 5 diverging ways luxury brands approach China ecommerce
Jan 7, 2018
Ruonan Zheng

The 5 diverging ways luxury brands approach China ecommerce

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

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LVMH digital czar on China, sales and the new definitions of luxury
Nov 19, 2018
Ruonan Zheng

LVMH digital czar on China, sales and the new definitions of luxury

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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These WeChat campaigns won over 'Super Golden Week' luxury tourists
Oct 15, 2017
Ruonan Zheng

These WeChat campaigns won over 'Super Golden Week' luxury tourists

Jing Daily analyses the campaigns that worked, and a few that didn't.

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