Search results for "event marketing"

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KPIs vs standards: Mobile marketing in the new world
Jul 19, 2017
Rohit Dadwal

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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Five 2017 predictions for mobile marketing in APAC
Jan 4, 2017
Rohit Dadwal

Five 2017 predictions for mobile marketing in APAC

Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.

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7 predictions for mobile marketing in APAC in 2016
Dec 22, 2015
Rohit Dadwal

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

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Trailblazers Needed for Mobile Marketing
Mar 1, 2013
Rohit Dadwal

Trailblazers Needed for Mobile Marketing

The mobile marketing situation in Asia continues to evolve. Recently, Warc conducted a study in partnership with the Mobile Marketing Association on behalf of the Festival of Media Asia.

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Mobile marketing: Concentrate on the story, capitalise on the medium
Aug 17, 2014
Rohit Dadwal

Mobile marketing: Concentrate on the story, capitalise on the medium

For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.

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How marketing must change in the age of the Internet of Things
Apr 6, 2014
Rohit Dadwal

How marketing must change in the age of the Internet of Things

Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.

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Mobile marketing: hype or hero?
Jul 18, 2010
Rohit Dadwal

Mobile marketing: hype or hero?

Why brands and agencies aren’t paying enough attention to mobile marketing, and why they should. It’s almost impossible to avoid hearing about the power and potential of mobile these days. With ...

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Paving the way to mobile marketing success: understanding the consumer
Jan 31, 2013
Rohit Dadwal

Paving the way to mobile marketing success: understanding the consumer

2012 was a massive year for mobile. China exceeded the 1 billion subscriber mark , with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry ...

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Why are Marketers Still Uncomfortable with Mobile Advertising?
Jun 28, 2012
Rohit Dadwal

Why are Marketers Still Uncomfortable with Mobile Advertising?

Consumers are open and happy with the idea of mobile advertising and it is time for marketers to get on board and figure out exactly where mobile and apps fit into their marketing efforts. ...

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Mobile Marketing: Tapping Asian Innovation
Jun 29, 2010
Rohit Dadwal

Mobile Marketing: Tapping Asian Innovation

Despite the fact that we are ten years into the twenty-first century, many people still associate Asia with the past – dusty streets lined with carts, merchants peddling their wares shouting at ...

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Asia Pacific Leads the Way in Mobile Marketing
Dec 23, 2009
Rohit Dadwal

Asia Pacific Leads the Way in Mobile Marketing

The Mobile Marketing Association (MMA) recently announced the winners for its Fifth Annual Global Mobile Marketing Awards. As the MMA representative for Asia Pacific, it was very encouraging for ...

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Lessons from the Mobile Marketing Association Forum Singapore 2011
May 10, 2011
Rohit Dadwal

Lessons from the Mobile Marketing Association Forum Singapore 2011

For the third year in a row, the Mobile Marketing Association Asia Pacific has hosted the Mobile Marketing Association Forum (MMAF) in Singapore. This year’s Forum ran from 3-5 May 2011, and ...

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Four Insights from the Mobile Marketing Association Forum Asia 2010 (MMAF)
Apr 25, 2010
Rohit Dadwal

Four Insights from the Mobile Marketing Association Forum Asia 2010 (MMAF)

Last week was a hectic but memorable week for many who had attended the Mobile Marketing Association Forum Asia 2010 (MMAF). It happened in Singapore on the 14th and 15th of April, with representa...

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What’s your ‘Goal’ this World Cup season?
Jun 16, 2014
Rohit Dadwal

What’s your ‘Goal’ this World Cup season?

Mobile drives engagement at the 2014 FIFA World Cup in Brazil

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Explosive Growth and Opportunities for Social and Mobile
Jul 16, 2012
Rohit Dadwal

Explosive Growth and Opportunities for Social and Mobile

The London Olympic Games are just around the corner and almost 5 billion people are expected to tune in to watch the iconic event . For the first time ever, all the sporting events will live-stream...

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Making the most of mobile
Sep 15, 2011
Rohit Dadwal

Making the most of mobile

InMobi’s securing of $200 million of funding from SoftBank is a portent of much future growth for the mobile marketing and advertising industry.The investment is a landmark event for the mobile ...

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The mobile revolution will not be about technology
Sep 18, 2012
Rohit Dadwal

The mobile revolution will not be about technology

Everyone’s an expert on mobile these days – not necessarily on mobile marketing, mind you, but certainly on mobile phones, mobile technology, operating systems, and so on. The recent launch of the ...

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CommunicAsia 2011 – Key Learnings
Jun 27, 2011
Rohit Dadwal

CommunicAsia 2011 – Key Learnings

Last week, the Mobile Marketing Association had the honour of hosting the Mobile Value Added Services (VAS) Strategy tracks on day two and three of CommunicAsia 2011 – the 22nd International ...

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Tell me about it: data protection and privacy, again!
Feb 27, 2011
Rohit Dadwal

Tell me about it: data protection and privacy, again!

Data protection and privacy are in the spotlight once again, thanks to the recent announcement that the Singapore government is planning to implement data protection laws. This legislature will ...

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India’s ‘mobile tree’ is ready for harvest, but where's the investment?
Nov 2, 2014
Rohit Dadwal

India’s ‘mobile tree’ is ready for harvest, but where's the investment?

Why doesn't mobile ad spending in the country match up?

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