Search results for "event marketing"

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Windsor looks for new markets
Aug 6, 2008
Robin Hicks

Windsor looks for new markets

ASIA-PACIFIC - Diageo has awarded regional advertising duties for its Windsor premium whisky brand to McCann Worldgroup as the drinks giant looks to expand the beverage beyond its core market in Korea.

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Coke China trumpets ethical marketing
Jul 31, 2008
Robin Hicks

Coke China trumpets ethical marketing

BEIJING - In the same week that Greenpeace issued a critique of the environmental footprint of Olympic sponsors, Coca-Cola has released a report trumpeting its sustainability commitments in China.

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M1 hires Nokia Singapore marketer Ramalingam
Jul 17, 2008
Robin Hicks

M1 hires Nokia Singapore marketer Ramalingam

SINGAPORE - MobileOne has recruited Nokia marketer Ramalingam Shanmugam following the exit of director of marketing services Sharon Tan (Media 17 July).

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HSBC reviews $70m marketing in China
Aug 11, 2008
Robin Hicks

HSBC reviews $70m marketing in China

BEIJING - HSBC is reviewing its US$70 million marketing activities in China as the world's second largest bank pursues an aggressive expansion strategy in the country.

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Affin Bank seeks agency ahead of marketing drive
Jul 23, 2008
Robin Hicks

Affin Bank seeks agency ahead of marketing drive

KUALA LUMPUR - Affin Bank has invited agencies to present credentials ahead of a marketing offensive to boost the company's lowly standing in Malaysia's financial services market.

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Publicis Groupe India hires marketing journalist Balakrishnan
Jul 20, 2008
Robin Hicks

Publicis Groupe India hires marketing journalist Balakrishnan

MUMBAI - Publicis Groupe India has appointed marketing journalist Ravi Balakrishnan (pictured) to the management team of its small town and rural marketing division Xpanse.

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Zenith rolls out search and mobile marketing tools
Jul 31, 2008
Robin Hicks

Zenith rolls out search and mobile marketing tools

SINGAPORE - ZenithOptimedia is rolling out a new search tool across the region which the agency claims gives its clients a competitive edge in search marketing on Chinese-language websites.

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BBDO Singapore hires L'Oréal marketer King
Jul 27, 2008
Robin Hicks

BBDO Singapore hires L'Oréal marketer King

SINGAPORE - BBDO Singapore has hired L'Oréal marketer Jason King (pictured) as planning director.

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Yahoo eyes Philippine online advertising market
Jul 22, 2008
Robin Hicks

Yahoo eyes Philippine online advertising market

MANILA - Yahoo has appointed three online resellers to handle its advertising sales in the Philippines, a country it has earmarked for its long-term market potential.

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M1 marketing chief leaves after 12 years
Jul 23, 2008
Robin Hicks

M1 marketing chief leaves after 12 years

SINGAPORE - Sharon Tan (pictured), the director of marketing services for Singaporean telco MobileOne, is leaving after 12 years with the company.

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Live Issue... Emerging markets feel the heat as economies cool
Dec 11, 2008
Robin Hicks

Live Issue... Emerging markets feel the heat as economies cool

Asia's emerging markets have become a new focus for marketers over recent years.

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Profile... Low aims to make mio TV the market leader
Nov 27, 2008
Robin Hicks

Profile... Low aims to make mio TV the market leader

Mio TV chief Low Ka Hoe intends to turn SingTel into a world-class integrated multimedia firm.

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Diageo hires Momentum for Guinness 9-Ball Tour final
Jul 20, 2008
Robin Hicks

Diageo hires Momentum for Guinness 9-Ball Tour final

JAKARTA - Diageo has appointed Momentum Worldwide Indonesia to handle its activation business for the final stage of the Guinness 9-Ball Tour, to be held in Jakarta in late October.

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Grand Prix sponsors leap into action
Sep 18, 2008
Robin Hicks

Grand Prix sponsors leap into action

SINGAPORE - Marketing activity around the inaugural Singapore Formula One Grand Prix has finally sprung to life just a few weeks before the chequered flag is waved on 28 September.

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Buxton-Leow departs MediaCorp Publishing
Aug 13, 2008
Robin Hicks

Buxton-Leow departs MediaCorp Publishing

SINGAPORE - Media industry veteran Joanne Buxton-Leow (pictured), VP of marketing for MediaCorp Publishing, has left the company after a five-year tenure.

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Sentosa embarks on media agency review
Jul 9, 2008
Robin Hicks

Sentosa embarks on media agency review

SINGAPORE - Sentosa Development Corporation (SDC), the Government-linked company which manages and promotes Singapore's most popular tourist destination, has initiated a review of its media agency arrangements.

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Standard Chartered to revamp web presence
Jul 22, 2008
Robin Hicks

Standard Chartered to revamp web presence

SINGAPORE - Standard Chartered Private Bank is looking for an agency to help it revamp its global web presence.

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Tribal DDB lands Singapore Air Show
Jul 2, 2008
Robin Hicks

Tribal DDB lands Singapore Air Show

SINGAPORE - Singapore Airshow and Events has appointed Tribal DDB to handle its communications for the next Singapore Airshow.

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Yellow Pages turns to Religion in Singapore
Jul 10, 2008
Robin Hicks

Yellow Pages turns to Religion in Singapore

SINGAPORE - Yellow Pages has appointed independent agency Religion to handle its advertising in Singapore as the directory attempts to communicate its relevance in the face of increasing competition online.

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Tan ends a 12-year spell with M1
Jul 16, 2008
Robin Hicks

Tan ends a 12-year spell with M1

SINGAPORE - Sharon Tan (pictured), the head of marketing of Singaporean telco MobileOne, is leaving after 12 years with the company.

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