The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
Rubicon Project’s Rick Mulia believes the utopian ideal of a single, unified platform is still a ways off, but we’re getting very close to the ‘omnichannel’ ideal, thanks to automation.
Rick Mulia at Rubicon Project lays out the critical issue that is ad fraud, and the promising moves being made across the industry to tackle it.
Are publisher co-operatives the way forward for Asia's fiercely independent publishers fighting for better digital revenues? Rubicon Project’s Rick Mulia thinks so.