Search results for "event marketing"

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Ignore the mobile age at your peril
Jul 30, 2015
Rajat Sethi

Ignore the mobile age at your peril

Rajat Sethi of Strategic Caravan International offers five recommendations for mobile marketing, and a vision of what putting them all together looks like.

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Seven loyalty trends to track in 2014
Mar 25, 2014
Rajat Sethi

Seven loyalty trends to track in 2014

Expect marketing relationships to become more personal and to reflect the individuality of each customer. Are you ready?

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Cannes lessons: How Asia can do better in Direct
Jun 23, 2014
Rajat Sethi

Cannes lessons: How Asia can do better in Direct

As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.

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Management lessons from a David vs Goliath election
Feb 26, 2015
Rajat Sethi

Management lessons from a David vs Goliath election

A Delhi election inspired Rajat Sethi of Strategic Caravan to list eight important lessons for companies big or small.

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Integration within ad agencies: Fact or fiction?
May 29, 2014
Rajat Sethi

Integration within ad agencies: Fact or fiction?

More often than not, 'integration' is a promise unfulfilled. How can we live up to it?

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