Search results for "event marketing"

Articles: 6 Results Filter results»
Order By: Relevant | Latest
Premium
INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand
Jul 24, 2012
Jolene Otremba, Jenny Chan 陳詠欣, Ragini Chatterjee

INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand

Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.

Premium
Digital happenings this week from Coca-Cola, IBM, Microsoft, and more
Aug 2, 2012
Ragini Chatterjee

Digital happenings this week from Coca-Cola, IBM, Microsoft, and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Premium
Redworks Singapore appoints new managing director
Jul 11, 2012
Ragini Chatterjee

Redworks Singapore appoints new managing director

SINGAPORE: Ogilvy & Mather marketing efficiency unit Redworks has appointed Adrian Odgers as managing director in Singapore.

Premium
Crowdsourced Beer wins IAB’s Creative Showcase 7.1
Aug 16, 2012
Ragini Chatterjee

Crowdsourced Beer wins IAB’s Creative Showcase 7.1

SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.

Premium
Case Study: Subway Singapore sends fans on a hunt for free sandwiches
Aug 9, 2012
Ragini Chatterjee

Case Study: Subway Singapore sends fans on a hunt for free sandwiches

SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.

Premium
CASE STUDY: How the Financial Times is engaging Google+ users
Jul 5, 2012
Ragini Chatterjee

CASE STUDY: How the Financial Times is engaging Google+ users

LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.

Filter results

Date

Article Type

Site Category

Author