Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SINGAPORE: Ogilvy & Mather marketing efficiency unit Redworks has appointed Adrian Odgers as managing director in Singapore.
SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.
SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.
LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.