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P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
Jun 20, 2018
Rachel Barnes

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

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