Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
We consulted market experts for their insights into Indian consumers.
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
Local brands tend to cool off, but their story is far from over.
In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.
Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.