Search results for "event marketing"

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Advertising's backroom boys take the battle to the marketing front
Apr 21, 2019
Prasad Sangameshwaran

Advertising's backroom boys take the battle to the marketing front

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

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What’s unique to India’s consumer market
Jun 11, 2017
Prasad Sangameshwaran

What’s unique to India’s consumer market

We consulted market experts for their insights into Indian consumers.

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For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens
Sep 15, 2019
Prasad Sangameshwaran

For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens

The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.

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'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
Jun 26, 2017
Prasad Sangameshwaran

'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

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Mar 5, 2019
Prasad Sangameshwaran

"We are preparing for hyper-personalisation on the large screen": Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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Diageo's India CMO on avoiding 'falling into the stereotyping trap'
Sep 25, 2019
Prasad Sangameshwaran

Diageo's India CMO on avoiding 'falling into the stereotyping trap'

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

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'60% of the ads do not travel well across Asia'
Sep 25, 2019
Prasad Sangameshwaran

'60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

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In India, WPP sells out of Rediffusion JVs, buys out Madhouse
Aug 2, 2018
Prasad Sangameshwaran

In India, WPP sells out of Rediffusion JVs, buys out Madhouse

Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.

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India's top local brands
Jul 28, 2019
Prasad Sangameshwaran

India's top local brands

Local brands tend to cool off, but their story is far from over.

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The big interview with Ogilvy's John Seifert:
Nov 12, 2018
Prasad Sangameshwaran

The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

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Tech dominates India's top 100 brands, FMCG names struggle
Jul 28, 2019
Raahil Chopra, Prasad Sangameshwaran

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

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India's top local brands
Jul 22, 2018
Prasad Sangameshwaran

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

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India's top 100 brands for 2018
Jul 23, 2018
Prasad Sangameshwaran

India's top 100 brands for 2018

Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.

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Indian brands still challenged abroad
Jun 11, 2017
Prasad Sangameshwaran

Indian brands still challenged abroad

Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.

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