Search results for "event marketing"

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Make video fit for platform, fit for purpose
Apr 4, 2018
Phil Townend, Gavin Buxton

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

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Life beyond the view?
Dec 9, 2016
Phil Townend

Life beyond the view?

Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.

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Need for speed: Video creative must catch up with consumers
Jan 16, 2017
Phil Townend

Need for speed: Video creative must catch up with consumers

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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