Search results for "event marketing"

Articles: 105 Results Filter results»
Order By: Relevant | Latest
Premium
Bill McQueen takes on events role with Uniplan
Aug 14, 2011
Paul Howell

Bill McQueen takes on events role with Uniplan

HONG KONG - Long-serving television producer and creative director Bill McQueen has taken on a key creative role with Uniplan in Hong Kong.

Premium
Mediahub launches live content market for emerging markets
Nov 8, 2011
Paul Howell

Mediahub launches live content market for emerging markets

BANGKOK - Mediahub Access, an online marketplace that aims to bring media owners from emerging markets together with content producers from around the world, will hold its first live marketplace in Thailand next year.

Premium
Australian market set for modest media spend growth in 2012: Starcom research
Jan 29, 2012
Paul Howell

Australian market set for modest media spend growth in 2012: Starcom research

SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media Futures survey. But media agency executives put the likely growth rate at just 1.7 per cent.

Premium
WPP launches school of marketing and communications in Shanghai
Oct 30, 2011
Paul Howell

WPP launches school of marketing and communications in Shanghai

SHANGHAI – WPP has teamed up with the Shanghai Art & Design Academy (SADA) to establish the WPP School of Marketing and Communications within the campus.

Premium
CEOs think marketers lack credibility : Fournaise
Jun 14, 2011
Paul Howell

CEOs think marketers lack credibility : Fournaise

GLOBAL - 73 per cent of CEOs think marketers "lack business credibility" and are not the business growth generators they should be, according to damning research by the Fournaise Marketing Group.

Premium
Rihanna joins Nivea's largest-ever marketing effort
May 10, 2011
Paul Howell

Rihanna joins Nivea's largest-ever marketing effort

GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.

Premium
Hawai'i Tourism Authority selects key Asia-Pacific marketing partners
Oct 19, 2011
Paul Howell

Hawai'i Tourism Authority selects key Asia-Pacific marketing partners

ASIA-PACIFIC - The Hawai‘i Tourism Authority has retained two of its three key marketing partners in this region, as air-traffic from Asia to the US' "Aloha state" looks set to increase significantly. But change is afoot in the vital Japan market.

Premium
Emerging markets
Jan 5, 2012
Paul Howell

Emerging markets "in love" with social media: Forrester Research

ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are in China and India.

Premium
PROFILE: LG's Kenneth Hong talks global marketing from Korea
Oct 26, 2011
Paul Howell

PROFILE: LG's Kenneth Hong talks global marketing from Korea

SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.

Premium
Microsoft, AOL, and Yahoo form alliance as the display market shifts again
Nov 9, 2011
Paul Howell

Microsoft, AOL, and Yahoo form alliance as the display market shifts again

UNITED STATES - Microsoft, Yahoo, and America Online (AOL) have formed a strategic alliance in the premium display ad market in the US, facing off against the growing power of both Google and Facebook. Analysts say the model could also take hold in Asia.

Premium
Integrity and trust: Prudential's CMO on marketing in post-GFC Asia
Aug 22, 2011
Paul Howell

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.

Premium
Marketers still struggling with social media: Weber Shandwick study
Oct 13, 2011
Paul Howell

Marketers still struggling with social media: Weber Shandwick study

GLOBAL - Brands are still failing to build distinctive social identities, a new study by Weber Shandwick and Forbes Insights has found.

Premium
Ogilvy PR forms strategic alliance to enter Mongolia market
Jul 7, 2011
Paul Howell

Ogilvy PR forms strategic alliance to enter Mongolia market

ULAANBAATAR - Ogilvy PR has signed an exclusive strategic alliance with Mongolian firm Breakthrough PR, giving it unique access to a market it says is poised for dramatic growth in the near term.

Premium
TBWA to get the Spikes Asia 2011 party started
Aug 28, 2011
Paul Howell

TBWA to get the Spikes Asia 2011 party started

SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.

Premium
Amanda McGregor steps up to new role at BBC Worldwide Australia and New Zealand
Nov 28, 2011
Paul Howell

Amanda McGregor steps up to new role at BBC Worldwide Australia and New Zealand

SYDNEY - Amanda McGregor, currently director of marketing for BBC Worldwide Australia, has been promoted to the new role of director of brands, consumers, and new ventures for BBC Worldwide in both Australia and New Zealand.

Premium
Uniqlo cashing in on Kei Nishikori's Australian Open success
Jan 26, 2012
Paul Howell

Uniqlo cashing in on Kei Nishikori's Australian Open success

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

Premium
Hyundai and Innocean 'make an impression' on Western Australian outback
Oct 11, 2011
Paul Howell

Hyundai and Innocean 'make an impression' on Western Australian outback

AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.

Premium
Creativeland hosts 24-hour online race for Audi in India
Jun 13, 2011
Paul Howell

Creativeland hosts 24-hour online race for Audi in India

INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.

Premium
Cathay Pacific makes the right call: PR industry
Aug 21, 2011
Paul Howell

Cathay Pacific makes the right call: PR industry

HONG KONG - Cathay Pacific's decision to delay the second phase of its global campaign, in light of a series of lewd photographs of airline employees, was an effective and prudent one, PR leaders in Asia say.

Premium
Spikes Asia 2011: Now available on an iPad near you
Sep 13, 2011
Paul Howell

Spikes Asia 2011: Now available on an iPad near you

SINGAPORE - It doesn’t matter where you are early next week. All the news, views, and pictures from Spikes Asia 2011 will be available via the festival’s new application for the iPad and iPhone.

Filter results

Date

Article Type

Site Category

Author