HONG KONG - Long-serving television producer and creative director Bill McQueen has taken on a key creative role with Uniplan in Hong Kong.
BANGKOK - Mediahub Access, an online marketplace that aims to bring media owners from emerging markets together with content producers from around the world, will hold its first live marketplace in Thailand next year.
SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media Futures survey. But media agency executives put the likely growth rate at just 1.7 per cent.
SHANGHAI – WPP has teamed up with the Shanghai Art & Design Academy (SADA) to establish the WPP School of Marketing and Communications within the campus.
GLOBAL - 73 per cent of CEOs think marketers "lack business credibility" and are not the business growth generators they should be, according to damning research by the Fournaise Marketing Group.
GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.
ASIA-PACIFIC - The Hawai‘i Tourism Authority has retained two of its three key marketing partners in this region, as air-traffic from Asia to the US' "Aloha state" looks set to increase significantly. But change is afoot in the vital Japan market.
ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are in China and India.
SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.
UNITED STATES - Microsoft, Yahoo, and America Online (AOL) have formed a strategic alliance in the premium display ad market in the US, facing off against the growing power of both Google and Facebook. Analysts say the model could also take hold in Asia.
ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.
GLOBAL - Brands are still failing to build distinctive social identities, a new study by Weber Shandwick and Forbes Insights has found.
ULAANBAATAR - Ogilvy PR has signed an exclusive strategic alliance with Mongolian firm Breakthrough PR, giving it unique access to a market it says is poised for dramatic growth in the near term.
SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.
SYDNEY - Amanda McGregor, currently director of marketing for BBC Worldwide Australia, has been promoted to the new role of director of brands, consumers, and new ventures for BBC Worldwide in both Australia and New Zealand.
TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.
AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.
INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.
HONG KONG - Cathay Pacific's decision to delay the second phase of its global campaign, in light of a series of lewd photographs of airline employees, was an effective and prudent one, PR leaders in Asia say.
SINGAPORE - It doesn’t matter where you are early next week. All the news, views, and pictures from Spikes Asia 2011 will be available via the festival’s new application for the iPad and iPhone.