Search results for "event marketing"

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'Personalization' is marketing word of the year, according to ANA
Dec 5, 2019
Oliver McAteer

'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.

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Female marketer leadership at 'all time high', says ANA study
Nov 6, 2019
Oliver McAteer

Female marketer leadership at 'all time high', says ANA study

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

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Disney sends out official RFP documents to global markets
Jun 27, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 2, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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Major brands join Unruly council to clean up digital marketing
Oct 4, 2018
Oliver McAteer

Major brands join Unruly council to clean up digital marketing

Unilever, P&G, Diageo and Samsung among brands joining U7, Unruly's answer to trust and transparency issues in adtech.

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If sex sells, why are many marketers shy of using it well?
Jul 17, 2018
Oliver McAteer

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Sir Martin Sorrell set to reignite career with stock market return
May 29, 2018
Oliver McAteer

Sir Martin Sorrell set to reignite career with stock market return

The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.

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If CES 2020 didn't inspire you, then you're in the wrong business
Jan 12, 2020
Oliver McAteer

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

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Top 5 takeaways from ANA's diversity conference
Nov 9, 2019
Oliver McAteer

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

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MediaLink and Cannes partner to launch CLX at 2019 festival
Nov 2, 2018
Oliver McAteer

MediaLink and Cannes partner to launch CLX at 2019 festival

The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.

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No one talks about creative fails, and that's a problem
Apr 22, 2019
Oliver McAteer

No one talks about creative fails, and that's a problem

Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.

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Facebook CMO Antonio Lucio's fierce call to drive diversity
Nov 7, 2019
Oliver McAteer

Facebook CMO Antonio Lucio's fierce call to drive diversity

'I am not aggressive -- I am passionate.'

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More C-suite contract jobs and in-housing growth to come
Jan 8, 2019
Oliver McAteer

More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

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Facebook assures agency partners in wake of New Zealand terror attacks
Apr 1, 2019
Oliver McAteer

Facebook assures agency partners in wake of New Zealand terror attacks

In an email obtained by Campaign, Carolyn Everson, the company's VP of marketing solutions, tells agencies of its commitment to improve tools in a bid to eradicate hate.

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ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Nov 16, 2019
Oliver McAteer

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

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ANA launches new measurement division to 'level playing field'
Sep 10, 2019
Oliver McAteer

ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

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Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
Oct 10, 2019
Oliver McAteer

Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech

'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'

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Twitter bolsters video with 30 new media partnerships, renewals
May 1, 2018
Oliver McAteer

Twitter bolsters video with 30 new media partnerships, renewals

BC, Vice News and Hearst Magazines Digital Media are producing original and live shows for the social media platform.

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3 top CMOs lay out what their role means today
Jan 7, 2020
Oliver McAteer

3 top CMOs lay out what their role means today

Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.

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Insurance giant AXA hands majority of $161M global media account to WPP
Nov 5, 2019
Oliver McAteer

Insurance giant AXA hands majority of $161M global media account to WPP

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

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