Last year's was 'brand purpose.' Which is actually two words.
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
The Disney global media review is now in full swing.
Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
Unilever, P&G, Diageo and Samsung among brands joining U7, Unruly's answer to trust and transparency issues in adtech.
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
Talk is cheap. Change is hard, but vital.
The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.
Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.
'I am not aggressive -- I am passionate.'
Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.
In an email obtained by Campaign, Carolyn Everson, the company's VP of marketing solutions, tells agencies of its commitment to improve tools in a bid to eradicate hate.
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'
BC, Vice News and Hearst Magazines Digital Media are producing original and live shows for the social media platform.
Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.
Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.