Search results for "event marketing"

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Disney sends out official RFP documents to global markets
Jun 28, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 3, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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Major brands join Unruly council to clean up digital marketing
Oct 5, 2018
Oliver McAteer

Major brands join Unruly council to clean up digital marketing

Unilever, P&G, Diageo and Samsung among brands joining U7, Unruly's answer to trust and transparency issues in adtech.

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If sex sells, why are many marketers shy of using it well?
Jul 17, 2018
Oliver McAteer

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Sir Martin Sorrell set to reignite career with stock market return
May 29, 2018
Oliver McAteer

Sir Martin Sorrell set to reignite career with stock market return

The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.

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MediaLink and Cannes partner to launch CLX at 2019 festival
Nov 2, 2018
Oliver McAteer

MediaLink and Cannes partner to launch CLX at 2019 festival

The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.

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No one talks about creative fails, and that's a problem
Apr 23, 2019
Oliver McAteer

No one talks about creative fails, and that's a problem

Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.

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More C-suite contract jobs and in-housing growth to come
Jan 9, 2019
Oliver McAteer

More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

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Twitter bolsters video with 30 new media partnerships, renewals
May 2, 2018
Oliver McAteer

Twitter bolsters video with 30 new media partnerships, renewals

BC, Vice News and Hearst Magazines Digital Media are producing original and live shows for the social media platform.

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Bacardi searches for new Patron and Grey Goose global CMO
Jul 31, 2019
Oliver McAteer

Bacardi searches for new Patron and Grey Goose global CMO

It follows the abrupt exit of Lee Applbaum.

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Countries' athletic talent has brand impact well beyond stadium
Jul 9, 2018
Oliver McAteer

Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

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Airbnb puts global media account up for review
Apr 25, 2019
Lindsay Stein, Oliver McAteer

Airbnb puts global media account up for review

The brand has been sending the RFP out to agencies, Campaign US has learned.

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Sennheiser selects MullenLowe Group for global remit
Jan 25, 2019
Oliver McAteer

Sennheiser selects MullenLowe Group for global remit

MullenLowe Group’s first campaigns are set to debut in early 2019.

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Rakuten launches North America push, with Steph Curry and puppies
Apr 9, 2019
Oliver McAteer

Rakuten launches North America push, with Steph Curry and puppies

The brand begins an aggressive marketing campaign by ad agency Duncan Channon.

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Attracting top talent among major concerns for in-house agencies: ANA study
Jul 17, 2019
Oliver McAteer

Attracting top talent among major concerns for in-house agencies: ANA study

The ANA has identified numerous challenges internal shop leaders are facing today.

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Ridley Scott's RSA 'excited' about possible WPP-VW ad collab
Dec 3, 2018
Lindsay Stein, Oliver McAteer

Ridley Scott's RSA 'excited' about possible WPP-VW ad collab

Is the filmmaker Volkswagen's secret weapon to future campaign triumph?

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Accenture Interactive buys Droga5
Apr 3, 2019
Oliver McAteer

Accenture Interactive buys Droga5

The iconic agency will build out the juggernaut's experience offering.

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Omnicom Media Group wins $600M global Daimler media account
Oct 23, 2018
Oliver McAteer

Omnicom Media Group wins $600M global Daimler media account

'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'

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A rise in off-shoring: How Nestlé slashed production costs by as much as 80%
May 24, 2019
Oliver McAteer

A rise in off-shoring: How Nestlé slashed production costs by as much as 80%

More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.

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Accenture Interactive's Droga5 purchase marks 'seismic shift'
Apr 5, 2019
Lindsay Stein, Oliver McAteer

Accenture Interactive's Droga5 purchase marks 'seismic shift'

The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.

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