SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.
SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.
After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.
Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.
ASIA-PACIFIC - The disappearance of Malaysian Airlines Flight 370, Hong Kong’s Occupy movement and reports of corruption in the region have contributed to trust levels dropping in several markets across Asia-Pacific, according to Edelman's annual Trust barometer research.
SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.
SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.
Facebook’s in-house agency Creative Shop has unveiled a new program designed to help brands become more effective with their advertising in high-growth markets.
SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.
SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.
SPIKES ASIA - “We save the world from boring advertising,” Rogier Vijverberg, executive creative director and founder of Amsterdam-based agency SuperHeroes, boldly declared during his seminar Tuesday afternoon.
SINGAPORE - Marketers in Singapore still mostly associate the Singapore Grand Prix with SingTel, despite the brand relinquishing its title sponsorship to Singapore Airlines earlier this year, according to research.
HANOI - The 10th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "exceptional" pitches for the global confectionary giant Mondelez.
Global entertainment brand MTV has partnered with the Philippines' Tourism Promotions Board as part of the country's big push to tap into youth markets in Southeast Asia.
Taiwanese tech firm Asus worked with Razorfish Hong Kong to create a virtual reality experience for its latest mobile phone launch.
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”
SINGAPORE - Startups looking for significant business growth should forget about advertising and focus on "growth hacking", according to GrabTaxi’s regional marketing head.
SINGAPORE - Former Olympian and London 2012 Olympic chairman, Lord Sebastian Coe kicked-off the second day of the Sports Matters conference, with a keynote talk highlighting the value of sport around the world.
Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.
MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.