Search results for "event marketing"

Articles: 101 Results Filter results»
Order By: Relevant | Latest
Premium
The Marketing Society launches Southeast Asia office in Singapore
Oct 3, 2014
Nikki Wicks

The Marketing Society launches Southeast Asia office in Singapore

SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.

Premium
APD Singapore hires GM, performance-marketing head
Aug 25, 2015
Nikki Wicks

APD Singapore hires GM, performance-marketing head

SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.

Premium
Virtual Reality: This time it’s real. And marketers should be paying attention
Jun 26, 2015
Nikki Wicks

Virtual Reality: This time it’s real. And marketers should be paying attention

After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.

Premium
Marketers ready to embrace Instagram ads in APAC
Jul 29, 2015
Nikki Wicks

Marketers ready to embrace Instagram ads in APAC

Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.

Premium
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
Jan 23, 2015
Nikki Wicks

Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain

ASIA-PACIFIC - The disappearance of Malaysian Airlines Flight 370, Hong Kong’s Occupy movement and reports of corruption in the region have contributed to trust levels dropping in several markets across Asia-Pacific, according to Edelman's annual Trust barometer research.

Premium
Content-marketing association ramps up, plans benchmark survey
Jun 22, 2015
Nikki Wicks

Content-marketing association ramps up, plans benchmark survey

SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.

Premium
Content the glue that bonds brands and millennials: Content Marketing Asia
Mar 20, 2015
Byravee Iyer, Nikki Wicks

Content the glue that bonds brands and millennials: Content Marketing Asia

SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.

Premium
Facebook's Creative Shop unveils program for high-growth markets
Mar 9, 2015
Nikki Wicks

Facebook's Creative Shop unveils program for high-growth markets

Facebook’s in-house agency Creative Shop has unveiled a new program designed to help brands become more effective with their advertising in high-growth markets.

Premium
Q&A: Simon Grabowski of email-marketing firm GetResponse
Nov 4, 2014
Nikki Wicks

Q&A: Simon Grabowski of email-marketing firm GetResponse

SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.

Premium
Programmatic no longer a buzzword in Asia: Marketing Innovation Summit
Nov 19, 2014
Byravee Iyer, Nikki Wicks

Programmatic no longer a buzzword in Asia: Marketing Innovation Summit

SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.

Premium
Don't focus on technology when marketing technology: SuperHeroes
Sep 24, 2014
Nikki Wicks

Don't focus on technology when marketing technology: SuperHeroes

SPIKES ASIA - “We save the world from boring advertising,” Rogier Vijverberg, executive creative director and founder of Amsterdam-based agency SuperHeroes, boldly declared during his seminar Tuesday afternoon.

Premium
Delay in sponsorship recognition for Singapore Grand Prix
Sep 19, 2014
Nikki Wicks

Delay in sponsorship recognition for Singapore Grand Prix

SINGAPORE - Marketers in Singapore still mostly associate the Singapore Grand Prix with SingTel, despite the brand relinquishing its title sponsorship to Singapore Airlines earlier this year, according to research.

Premium
'Clients can tell when a solid team walks in': MediaWorks 2015
Jun 2, 2015
Nikki Wicks

'Clients can tell when a solid team walks in': MediaWorks 2015

HANOI - The 10th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "exceptional" pitches for the global confectionary giant Mondelez.

Premium
MTV partners with Philippines tourism board for youth engagement drive
Oct 29, 2014
Nikki Wicks

MTV partners with Philippines tourism board for youth engagement drive

Global entertainment brand MTV has partnered with the Philippines' Tourism Promotions Board as part of the country's big push to tap into youth markets in Southeast Asia.

Premium
CASE STUDY: How Asus launched users into another world
Jul 9, 2015
Nikki Wicks

CASE STUDY: How Asus launched users into another world

Taiwanese tech firm Asus worked with Razorfish Hong Kong to create a virtual reality experience for its latest mobile phone launch.

Premium
Women's Tennis Association CEO: We made a bet on Asia
Oct 21, 2014
Nikki Wicks

Women's Tennis Association CEO: We made a bet on Asia

SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”

Premium
GrabTaxi: lessons on growth hacking
Oct 13, 2014
Nikki Wicks

GrabTaxi: lessons on growth hacking

SINGAPORE - Startups looking for significant business growth should forget about advertising and focus on "growth hacking", according to GrabTaxi’s regional marketing head.

Premium
Sebastian Coe jumps on the digital bandwagon: Sports Matters Day Two
Sep 19, 2014
Byravee Iyer, Nikki Wicks

Sebastian Coe jumps on the digital bandwagon: Sports Matters Day Two

SINGAPORE - Former Olympian and London 2012 Olympic chairman, Lord Sebastian Coe kicked-off the second day of the Sports Matters conference, with a keynote talk highlighting the value of sport around the world.

Premium
Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes
Sep 1, 2015
Nikki Wicks

Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes

Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.

Premium
MTV rebrand sources social videos to reflect young audience
Sep 1, 2015
Nikki Wicks

MTV rebrand sources social videos to reflect young audience

MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.

Filter results

Date

Article Type

Author