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Go-Jek: By the people, for the people
Apr 14, 2016
Nigel Lim, Widad Jamil

Go-Jek: By the people, for the people

By giving people what they want in terms of not only service but also deeper cultural needs, motorcycle taxi service Go-Jek has become a big success in Indonesia.

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The paradox of the solo Asian traveller
Jan 19, 2017
Nigel Lim, Gaurav Shriya

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

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