Search results for "event marketing"

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Creative constraint: The future of content marketing
Nov 6, 2014
Nicola Kemp

Creative constraint: The future of content marketing

The constraints of social media can be used to trigger inspiration for creative ideas

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Watch: Adland's push for a more inclusive industry
Jul 18, 2017
Nicola Kemp, Daniel Allen

Watch: Adland's push for a more inclusive industry

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can champion diversity and inclusiveness.

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What brands should know about the new world order of media influence
May 19, 2017
Nicola Kemp

What brands should know about the new world order of media influence

The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

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Martin Sorrell takes issue with industry's 'trust crisis'
Aug 10, 2016
Nicola Kemp

Martin Sorrell takes issue with industry's 'trust crisis'

Focus on relationships, the WPP chief advises.

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Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary
Aug 10, 2016
Nicola Kemp

Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

Some of the industry's biggest names speak out in a Campaign documentary series.

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'I knew it was bad, but I never knew the full extent': Cindy Gallop
Oct 27, 2017
Nicola Kemp

'I knew it was bad, but I never knew the full extent': Cindy Gallop

Flooded with stories after issuing a call for women to tell her about sexual harassment in the industry, Gallop is now calling on adland to pledge not to penalise women who do come forward.

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I'd rather be in charge: The Charlotte Beers school of female leadership
Mar 28, 2017
Nicola Kemp

I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

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