Search results for "event marketing"

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Don’t stop the presses: Print evolves to survive
May 14, 2014
Nicola Davison

Don’t stop the presses: Print evolves to survive

While online ads have not made up for the decline in print spend, the medium has evolved from cash cow to status symbol.

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Consumer values evolve in Japan
May 7, 2013
Nicola Davison

Consumer values evolve in Japan

Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.

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Adding social to the sales basket
Apr 4, 2014
Nicola Davison

Adding social to the sales basket

The influence of social media is opening up the potential of e-commerce as a branding platform.

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Innovation about a nation
Oct 13, 2014
Nicola Davison

Innovation about a nation

CHINA INNOVATION 2014: Surging digital uptake and social-channel activity have put a new face on China’s reputation. Campaign looks at what drives the new trend.

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