Search results for "event marketing"

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Super Bowl scrutiny: This year's commercials reviewed
Feb 12, 2010
Nicol Nicolson

Super Bowl scrutiny: This year's commercials reviewed

The Super Bowl sees the biggest annual outpouring of TVC creativity on the planet. Some of America's - and indeed the world's - biggest brands are prepared to shell out US$3 million for a 30-second spot.

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US Super Bowl commercial frenzy kicks off
Feb 4, 2010
Nicol Nicolson

US Super Bowl commercial frenzy kicks off

GLOBAL - America is gearing up for the annual burst of commercial creativity that accompanies the Super Bowl.

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US Super Bowl commercial frenzy kicks off
Feb 4, 2010
Nicol Nicolson

US Super Bowl commercial frenzy kicks off

GLOBAL - America is gearing up for the annual burst of commercial creativity that accompanies the Super Bowl.

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POLL: Who will profit most from Google's China withdrawal?
Mar 22, 2010
Nicol Nicolson

POLL: Who will profit most from Google's China withdrawal?

With Google poised to pull out of China, thoughts inevitably turn to the gap left in the search market.

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POLL: Which city will be Asia-Pacific's top advertising hub by 2020?
Mar 12, 2010
Nicol Nicolson

POLL: Which city will be Asia-Pacific's top advertising hub by 2020?

ASIA-PACIFIC - As Asia's advertising industry booms, the older, more sophisticated markets must face up to the challenges laid down by countries on the rise.

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Philip Brett appointed to TBWA Worldwide Executive Committee
Mar 23, 2010
Nicol Nicolson

Philip Brett appointed to TBWA Worldwide Executive Committee

SINGAPORE - As TBWA seeks to expand globally, Philip Brett (pictured), group president for South and Southeast Asia, has been appointed to its Worldwide Executive Committee.

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