Search results for "event marketing"

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Social selling is killing sales
Nov 15, 2016
Nicholas Kontopoulos

Social selling is killing sales

SAP's Nicholas Kontopoulos points out that social selling is a two-way conversation, so please stop spamming him.

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How can you measure customer experience?
Aug 26, 2015
Nicholas Kontopoulos

How can you measure customer experience?

Experience is personal; much of it is based on emotions. So unfortunately, building satisfying customer experience is not as straightforward as we want it to be.

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Going dark: Less data, more decisions
Apr 18, 2016
Nicholas Kontopoulos

Going dark: Less data, more decisions

Data analytics has hit a plateau, because marketers are not making adequate use of caches of 'dark data' hidden throughout their companies to drive high-level thinking.

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