As many people shrug off traditional, structured notions of identity, brands also must loose themselves from organisation around established consumer categories and behaviours.
Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?
A physical revolution is underway, as people shift from emphasising the mind to prioritising the body and the sensual. As Miriam Rayman of Flamingo writes in this installment of our Cultural Radar series, this means brands should think about going straight for the gut.
The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.
Masculinity needs an urgent update.