Search results for "event marketing"

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A world less structured
Oct 15, 2015
Miriam Rayman

A world less structured

As many people shrug off traditional, structured notions of identity, brands also must loose themselves from organisation around established consumer categories and behaviours.

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Chief ethical officer: Your next recruit?
Sep 20, 2017
Miriam Rayman

Chief ethical officer: Your next recruit?

Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?

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Resetting the imbalance between overactive minds and underactive bodies
Mar 5, 2015
Miriam Rayman

Resetting the imbalance between overactive minds and underactive bodies

A physical revolution is underway, as people shift from emphasising the mind to prioritising the body and the sensual. As Miriam Rayman of Flamingo writes in this installment of our Cultural Radar series, this means brands should think about going straight for the gut.

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Family life has changed. How are ads adapting?
Aug 27, 2018
Miriam Rayman

Family life has changed. How are ads adapting?

The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.

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We need to talk about men
Jul 6, 2018
Miriam Rayman

We need to talk about men

Masculinity needs an urgent update.

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