Search results for "event marketing"

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Fox Content Labs leads by example in destination marketing
Feb 27, 2018
Michael Rich

Fox Content Labs leads by example in destination marketing

Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.

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The Facebook data crisis: What does it mean for marketers in Asia?
May 3, 2018
Michael Rich

The Facebook data crisis: What does it mean for marketers in Asia?

The goal should be to engage, not to exploit.

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What video advertising can learn from the rise and fall of banner ads
Nov 13, 2017
Michael Rich

What video advertising can learn from the rise and fall of banner ads

The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.

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National Geographic and Emirates invite travelers to share in the adventure
Jan 16, 2018
Michael Rich

National Geographic and Emirates invite travelers to share in the adventure

The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

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Leveraging reality talent competitions to reach Asia’s ad blocking generation
Dec 12, 2017
Michael Rich

Leveraging reality talent competitions to reach Asia’s ad blocking generation

Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.

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The digital ad era comes to an end
Sep 18, 2017
Michael Rich

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

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