Search results for "event marketing"

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Profile: Gap China marketing head Grace Wong
May 29, 2011
Michael O'Neill

Profile: Gap China marketing head Grace Wong

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

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Tencent breaks into China's lucrative online video market
May 31, 2011
Michael O'Neill

Tencent breaks into China's lucrative online video market

CHINA - Chinese online giant Tencent has formally launched its video portal, signalling the company's move into the high-potential online video space in China.

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Profile: Richemont’s regional marketer Nicolas Brindjonc
Feb 23, 2011
Michael O'Neill

Profile: Richemont’s regional marketer Nicolas Brindjonc

Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.

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Profile: Philips China chief marketing officer Boon Lai
Mar 28, 2011
Michael O'Neill

Profile: Philips China chief marketing officer Boon Lai

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.

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Marketers place a premium on value for money
Mar 11, 2009
Michael O'Neill

Marketers place a premium on value for money

The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same

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WPP to launch holding group Tenth Avenue
Jan 27, 2011
Michael O'Neill

WPP to launch holding group Tenth Avenue

GLOBAL – WPP is set to launch a marketing services company under the name of Tenth Avenue, headed by the current COO of GroupM Worldwide Rupert Day.

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Tencent's SY Lau on online strategy for 2012 Olympics
Oct 31, 2011
Michael O'Neill

Tencent's SY Lau on online strategy for 2012 Olympics

SHANGHAI - SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.

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Pay TV companies tune in to the idea of improving HK's free-to-air TV offering
Jan 28, 2010
Michael O'Neill

Pay TV companies tune in to the idea of improving HK's free-to-air TV offering

HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.

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No longer the poor cousin, PR is riding a revival of sorts
Aug 15, 2010
Michael O'Neill

No longer the poor cousin, PR is riding a revival of sorts

PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.

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No longer the poor cousin, PR is riding a revival of sorts
Aug 15, 2010
Michael O'Neill

No longer the poor cousin, PR is riding a revival of sorts

PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.

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Viewers turn online for World Cup 2010 coverage
Jul 29, 2010
Michael O'Neill

Viewers turn online for World Cup 2010 coverage

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.

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Viewers turn online for World Cup 2010 coverage
Jul 29, 2010
Michael O'Neill

Viewers turn online for World Cup 2010 coverage

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.

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New Zealand Book Council takes top prize at Digital Media Awards
Nov 25, 2008
Michael O'Neill

New Zealand Book Council takes top prize at Digital Media Awards

SHANGHAI - The New Zealand Book Council was the surprise winner of the prestigious Platinum Award at the 2008 Digital Media Awards held in Shanghai.

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Regional heads talk up ongoing value of PR in Asia
Oct 6, 2011
Michael O'Neill

Regional heads talk up ongoing value of PR in Asia

ASIA-PACIFIC - Senior executives from the region's biggest PR agencies sit down to discuss the pressing topics impacting the industry in Asia.

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Jeffrey Yu appointed Asia CEO at Numsight
Jun 23, 2011
Michael O'Neill

Jeffrey Yu appointed Asia CEO at Numsight

ASIA-PACIFIC - Former Bates 141 Asia chairman Jeffrey Yu has been named CEO for Asia at Paris-based data analytics consultancy Numsight.

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Kraft puts creative agencies on alert
Apr 19, 2011
Michael O'Neill

Kraft puts creative agencies on alert

ASIA-PACIFIC - Kraft Foods is planning to consolidate its creative agency roster across the region in a move that will further integrate its Kraft and Cadbury agency relationships.

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Perspective... Cost versus value as the recession takes hold
Mar 11, 2009
Michael O'Neill

Perspective... Cost versus value as the recession takes hold

If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.

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Yellow Pages campaign scoops Platinum at AMEs
May 26, 2009
Michael O'Neill

Yellow Pages campaign scoops Platinum at AMEs

HONG KONG - Aim Proximity and Colenso BBDO have won the prestigious Platinum Award at the Asian Marketing Effectiveness Awards 2009 for their 'Yellow treehouse' campaign created for Yellow Pages New Zealand.

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Tribal DDB appoints Patrick Rona as new Asia president
Aug 11, 2011
Michael O'Neill

Tribal DDB appoints Patrick Rona as new Asia president

ASIA-PACIFIC - Tribal DDB is understood to have named Patrick Rona, currently president of Europe, Middle East and Africa at Tribal DDB Worldwide, as the new president of Asia. He will replace Amanda King, who will step down from her role as president of Tribal DDB Asia-Pacific in March 2012.

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Profile: Regional markteing chief of Diageo James Thompson
Nov 10, 2010
Michael O'Neill

Profile: Regional markteing chief of Diageo James Thompson

Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.

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