Search results for "event marketing"

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Feature... Affiliate marketing beckons wary Asia
Sep 10, 2008
Michael Hoare

Feature... Affiliate marketing beckons wary Asia

It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.

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Sports drink: Widening the appeal across Asia
Jun 29, 2010
Michael Hoare

Sports drink: Widening the appeal across Asia

No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.

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Hong Kong: Preparing for the long term
Jun 30, 2010
Michael Hoare

Hong Kong: Preparing for the long term

Marketers focused on value and the importance of saving in an uncertain climate.

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Auto brands driving buzz
Jun 16, 2010
Michael Hoare

Auto brands driving buzz

Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.

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All About... Mobile in China
Oct 16, 2008
Michael Hoare

All About... Mobile in China

Will the sector's reorganisation benefit advertisers?

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Cameras: Mobilising the amateurs in Asia
Jun 29, 2010
Michael Hoare

Cameras: Mobilising the amateurs in Asia

Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.

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EA mobile ups its games
Jun 24, 2008
Michael Hoare

EA mobile ups its games

SEOUL - Global gaming giant Electronic Arts is planning a string of mobile gaming launches on the back of its US$29 million cash purchase of a South Korean mobile gaming studio.

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Live Issue... Digital enjoys a year of consolidation
Dec 11, 2008
Michael Hoare

Live Issue... Digital enjoys a year of consolidation

There were few breakthroughs in 2008, but digital still made real progress.

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China: Conscientious growth
Jun 30, 2010
Michael Hoare

China: Conscientious growth

China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.

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Malaysia: Value takes precedence
Jun 29, 2010
Michael Hoare

Malaysia: Value takes precedence

Tactical campaigns dominated as consumers gravitated to the best offer.

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Nokia fights for space in mobile music
Oct 30, 2008
Michael Hoare

Nokia fights for space in mobile music

Can Nokia's Comes With Music service find a niche in a crowded marketplace?

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Live Issue... Ad production in Asia continues to lag
Oct 1, 2009
Michael Hoare

Live Issue... Ad production in Asia continues to lag

With online video proving to be one of the big growth areas in advertising and TV still the dominant medium in Asia, it might be expected that video production values would be on the up.

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The evolution for online news
Oct 31, 2008
Michael Hoare

The evolution for online news

From full-subscription business models to an industry-wide acceptance of hybrids, online news is evolving quickly to keep up with changing consumer tastes.

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