SINGAPORE - Low-cost high-return recession marketing was the premise of Textappeals founder and CEO Elliot Polaks presentation.
SINGAPORE - Diederik van Middelkoop, MD and CD of MassiveMusic Shanghai, and Dand Archie Hamilton's, MD, SplitWorks Shanghai, 'massive' two-hour workshop lyrically titled 'Brands, bands and fans' illustrated how appropriately-chosen music builds brands, giving them personality and creating a sonic 'brandprint' that helps brands resonate with the consumer.
SINGAPORE - Leveraging mobile effectively to market to rural consumers has always been a challenge for brands because although the medium offers the ability to target large number of consumers in a relatively short span of time, it also brings along with it logistical and cost challenges.
SINGAPORE - Trying to understand the digital landscape in China may seem like an uphill task for some, but Royce Lee (pictured), co-managing director of Razorfish China offered some handy advice on the digital opportunity it represents for marketers at Spikes Asia this morning.
SINGAPORE - "Are you ignoring the Muslim consumer?" asked Roy Michel Haddad (pictured), chairman and CEO, JWT Middle East and North Africa, in his Spikes Asia seminar on Islamic marketing.
SINGAPORE - "Has anyone ever asked if Western creativity is up to the task," asked one of the panellists on the Spikes Debate, in response to the theme of the session: 'Is Asian creativity up to the task?'
SINGAPORE - The R3 session at Spikes Asia analysed findings of the R3:GC Image Survey in India and China.
SINGAPORE - Digital storytelling is the best weapon for media creatives, concluded Cheil Worldwide's creative director of global creative team Thomas Kim (pictured) at his seminar at Spikes Asia today.
SINGAPORE - With India and China being labelled as two of the world's fastest growing economies, there is a natural interest in communication cues in two of these vastly different markets.
SINGAPORE - Speaking of what she had learnt in the three days of Spikes Academy, Alvina from Hong Kong said: "It is not enough for people to like our idea. It's important for us to pass it on."
SINGAPORE - "People don't need advertising." With these words, Paul Kemp-Robertson, editor of Contagious kicked off an enlightening two-hour workshop titled 'Cannes Titanium and Integrated: We have seen it but how do we do it?'
SINGAPORE - Changing clothes, changing conventional wisdom, change the world.