From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.