Search results for "event marketing"

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Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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A year to Tokyo 2020: which brands will win the Games?
Jul 22, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Five key KOL trends in China for 2019
Mar 14, 2019
Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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Beyond theory: is blockchain a legitimate weapon to fight ad fraud?
Oct 28, 2019
Matthew Keegan

Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?

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Will APAC advertising ever tackle its disability deficit?
Jan 1, 2019
Matthew Keegan

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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‘Brushing’ up on the fake review problem in Asia
Oct 14, 2019
Matthew Keegan

‘Brushing’ up on the fake review problem in Asia

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

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Driving results from first and second-party data
Jan 21, 2019
Matthew Keegan

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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