Search results for "event marketing"

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Mastercard signs up as first global sponsor of League of Legends esport
Sep 20, 2018
Matthew Chapman

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

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WPP's Kantar merges four brands into one consultancy
Jan 8, 2018
Matthew Chapman

WPP's Kantar merges four brands into one consultancy

Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.

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Cheil Europe relaunches with customer experience proposition
Sep 20, 2018
Matthew Chapman

Cheil Europe relaunches with customer experience proposition

Restructure will create five divisions within the group.

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Mitsubishi taps Critical Mass as first global digital agency
Mar 28, 2018
Matthew Chapman

Mitsubishi taps Critical Mass as first global digital agency

Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.

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TV industry starts global initiative to prove medium's power
Nov 21, 2017
Matthew Chapman

TV industry starts global initiative to prove medium's power

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

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M&C Saatchi creative chief sparks diversity debate
Oct 20, 2017
Matthew Chapman

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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Publicis merges SapientNitro and Razorfish to create SapientRazorfish
Nov 18, 2016
Matthew Chapman

Publicis merges SapientNitro and Razorfish to create SapientRazorfish

SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.

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CSR departments are redundant, says Unilever's Keith Weed
Nov 30, 2011
Matthew Chapman

CSR departments are redundant, says Unilever's Keith Weed

GLOBAL - Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.

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Unilever appoints R/GA to global deodorant brief
Feb 22, 2012
Matthew Chapman

Unilever appoints R/GA to global deodorant brief

GLOBAL - Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand.

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The 10 best ads in Apple's 40-year history
Mar 30, 2016
Matthew Chapman

The 10 best ads in Apple's 40-year history

Apple has come a long way since its first advert 40 years ago. Here, the ten best ads that have helped define the brand.

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Blackberry launches global campaign: People of action
May 16, 2012
Matthew Chapman

Blackberry launches global campaign: People of action

GLOBAL - BlackBerry has launched a multi-million dollar global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.

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