Search results for "event marketing"

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The state of play of content marketing in Asia
Sep 3, 2015
Matthew Carlton

The state of play of content marketing in Asia

Much more than just a marketing buzzword, content-marketing is proving essential to brands’ business. Matthew Carlton examines what’s changing

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The quest for integration: 2015 Marketers' Outlook survey
Feb 10, 2015
Matthew Carlton

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

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2015 Marketers' Outlook: It's never been more important for marketers to step up
Feb 9, 2015
Matthew Carlton

2015 Marketers' Outlook: It's never been more important for marketers to step up

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

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New-breed market research: Fast, focused and always on
May 12, 2013
Matthew Carlton

New-breed market research: Fast, focused and always on

Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.

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Marketers shoot for World Cup ROI
Jun 6, 2010
Matthew Carlton

Marketers shoot for World Cup ROI

GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.

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Are brands maximising sports marketing potential?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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Are brands maximising sports marketing potential in Asia?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential in Asia?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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Are brands maximising sports marketing potential in Asia?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential in Asia?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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INSIGHT: No wind-down in regional watch market
Mar 9, 2011
Matthew Carlton

INSIGHT: No wind-down in regional watch market

REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.

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Headphone fad is music to brands’ ears
May 14, 2014
Matthew Carlton

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

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How CMOs and CIOs can join up
Sep 3, 2013
Matthew Carlton

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

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Live Issue... Up for a fight? The 2010 battle lines are drawn
Jan 14, 2010
Matthew Carlton

Live Issue... Up for a fight? The 2010 battle lines are drawn

Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.

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OTT boom: Streaming companies plot Asia expansion
Aug 5, 2015
Matthew Carlton

OTT boom: Streaming companies plot Asia expansion

The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.

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Communications: Blending of roles may edge out PR agencies
Aug 27, 2013
Matthew Carlton

Communications: Blending of roles may edge out PR agencies

The blurring of lines due to social media has seen marketers in charge of communications—and PR agencies have to adapt.

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Econometrics: Detailed data zeroes in on advertising impact
Aug 28, 2014
Matthew Carlton

Econometrics: Detailed data zeroes in on advertising impact

Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.

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Muslim consumers: Beauty brands eyeing halal cosmetics
Jan 6, 2015
Matthew Carlton

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

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FINANCIAL REPORT: Bank on trust
Nov 3, 2011
Matthew Carlton

FINANCIAL REPORT: Bank on trust

Financial institutions are strengthening corporate communications. But are they doing enough?

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Hong Kong's property prices continue to surge upwards
Jun 15, 2010
Matthew Carlton

Hong Kong's property prices continue to surge upwards

Spend on property - and advertising it - in Hong Kong continues to shoot skywards as big players battle for gain.

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Concept stores: Brands take over Asian city centres
Nov 13, 2014
Matthew Carlton

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

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Embed creatives into your search strategy
Jul 10, 2014
Matthew Carlton

Embed creatives into your search strategy

Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.

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