Search results for "event marketing"

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P&G blames marketing costs for Q4 profit drop
Aug 4, 2010
Mark Banham

P&G blames marketing costs for Q4 profit drop

GLOBAL - The world's largest advertiser, Procter & Gamble, has reported a 12 per cent drop in profit during the fourth quarter, after increasing its global advertising spend by more than US$1 billion in the past year, to US$8.6 billion.

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BP bounces back into profit despite US$40bn clean up bill
Nov 3, 2010
Mark Banham

BP bounces back into profit despite US$40bn clean up bill

GLOBAL - The bill for the clean up following the Deepwater Horizon oil spill has increased by US$7.7 billion to a mammoth US$39.9 billion, according to third-quarter results for energy firm BP, which still managed to return to profit.

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Global adspend recovery weakened by Japan and Middle East
Apr 10, 2011
Mark Banham

Global adspend recovery weakened by Japan and Middle East

GLOBAL - ZenithOptimedia has downgraded its global adspend forecast from 4.6 per cent growth this year to 4.2 per cent in the light of the 'devastating earthquake' in Japan and the political turmoil in the Middle East playing out on the world stage.

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Lowe and Partners appoints Naomi Troni global chief growth officer
Apr 9, 2014
Mark Banham

Lowe and Partners appoints Naomi Troni global chief growth officer

GLOBAL - Lowe and Partners has appointed Naomi Troni, the chief executive of Havas Worldwide Southeast Asia, as its global chief growth officer, responsible for marketing and business development.

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ZenithOptimedia increases global ad spend forecast
Jul 19, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

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ZenithOptimedia increases global ad spend forecast
Jul 19, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

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Starcom MediaVest appoints Kittridge to global client role
Mar 15, 2011
Mark Banham

Starcom MediaVest appoints Kittridge to global client role

GLOBAL - Starcom MediaVest has appointed Barbara Kittridge as global client managing director.

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Unilever posts 13 per cent rise in revenues
Nov 4, 2010
Mark Banham

Unilever posts 13 per cent rise in revenues

GLOBAL - Anglo-Dutch FMCG giant Unilever has posted a 13.2 per cent year-on-year rise in third-quarter revenues to US$16.2 billion due to a strong performance in emerging markets.

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Kraft-owned Milka calls global creative pitch
Sep 16, 2010
Mark Banham

Kraft-owned Milka calls global creative pitch

GLOBAL - Milka, the Kraft-owned Swiss chocolate brand, has launched a review of its global creative account.

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PHD takes global Sony Ericsson media account
Nov 14, 2011
Mark Banham

PHD takes global Sony Ericsson media account

GLOBAL - PHD has been awarded the US$200 million global media planning and buying account for mobile phone giant Sony Ericsson.

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Aegis warns of slowdown before year end
Nov 14, 2010
Mark Banham

Aegis warns of slowdown before year end

GLOBAL - Aegis Group, owner of media agencies Carat and Vizeum and research company Synovate, has warned it expects a "moderation in organic revenue growth" rate in the fourth quarter, despite almost double-digit growth in the last quarter.

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Yahoo partners with Nokia to offer combined mobile and online services
May 24, 2010
Mark Banham

Yahoo partners with Nokia to offer combined mobile and online services

GLOBAL - Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services.

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Crispin Porter + Bogusky wins global Milka creative duties
Nov 1, 2010
Mark Banham

Crispin Porter + Bogusky wins global Milka creative duties

GLOBAL - Crispin Porter + Bogusky has been awarded the global creative account for Kraft Foods chocolate brand Milka in a pitch against incumbent Ogilvy & Mather and two undisclosed agencies.

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Adidas signs eight year Chelsea sponsorship extension
Oct 24, 2010
Mark Banham

Adidas signs eight year Chelsea sponsorship extension

GLOBAL - Sportswear giant Adidas has signed a new eight-year deal to extend its sponsorship and kit supplier deal with Chelsea football club.

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Reckitt Benckiser adspend aids profits
Jul 27, 2010
Mark Banham

Reckitt Benckiser adspend aids profits

GLOBAL - Reckitt Benckiser has benefited more than rivals Procter & Gamble and Unilever by advertising throughout the recession, according to experts.

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GroupM predicts 3.5 per cent growth in media spend
Jun 27, 2010
Mark Banham

GroupM predicts 3.5 per cent growth in media spend

GLOBAL - WPP's GroupM has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of 1 per cent growth in global media spend.

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GroupM predicts 3.5 per cent growth in media spend
Jun 27, 2010
Mark Banham

GroupM predicts 3.5 per cent growth in media spend

GLOBAL - WPP's GroupM has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of 1 per cent growth in global media spend.

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Coca-Cola axes Rooney campaign following prostitute allegations
Oct 4, 2010
Mark Banham

Coca-Cola axes Rooney campaign following prostitute allegations

GLOBAL - Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

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P&G ups sustainable packaging credentials
Aug 16, 2010
Mark Banham

P&G ups sustainable packaging credentials

GLOBAL - FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials.

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James Murdoch quits UK for NY-based News Corp role
Mar 30, 2011
Mark Banham

James Murdoch quits UK for NY-based News Corp role

GLOBAL - James Murdoch, currently boss of News Corp's European and Asian operations, is leaving the UK to take on the role of deputy chief operating officer and chairman and chief executive of international operations, based in New York.

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