Search results for "event marketing"

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VIDEO: Timberland global marketing chief Mike Harrison
Nov 15, 2010
Marie Green

VIDEO: Timberland global marketing chief Mike Harrison

GLOBAL - Mike Harrison, global chief brand officer at Timberland, caught up with Campaign in Hong Kong to discuss the brand's success in China, CSR initiatives and target markets in 2011.

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VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing
Oct 21, 2010
Marie Green

VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing

ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.

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VIDEO: Marketers need to catch up, says OgilvyOne leaders
Aug 23, 2010
Marie Green

VIDEO: Marketers need to catch up, says OgilvyOne leaders

GLOBAL - "It is still amazing that consumers are so far ahead of marketers, there is a lot of catching up still to come," said OgilvyOne global CEO Brian Fetherstonhaugh, when Campaignasia.com recently caught up with the agency's leaders in Hong Kong.

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VIDEO: Marketers need to catch up, says OgilvyOne leaders
Aug 2, 2010
Marie Green

VIDEO: Marketers need to catch up, says OgilvyOne leaders

GLOBAL - "It is still amazing that consumers are so far ahead of marketers, there is a lot of catching up still to come," said OgilvyOne global CEO Brian Fetherstonhaugh, when Campaignasia.com recently caught up with the agency's leaders in Hong Kong.

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VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA
May 30, 2010
Marie Green

VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA

Dee Dutta, head of marketing for Visa Asia-Pacific, talks about the company's strategy and plans going into the FIFA World Cup as a first time sponsor of the event.

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Gaurav Mishra joins MS&L Group as APAC digital director
Oct 5, 2010
Marie Green

Gaurav Mishra joins MS&L Group as APAC digital director

ASIA-PACIFIC - MS&L Group has hired Gaurav Mishra as director of digital and social media for Asia-Pacific, based in New Delhi.

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Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award
Nov 1, 2010
Marie Green

Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award

ASIA-PACIFIC – The 17th Agency of the Year awards, organised by Campaign Asia-Pacific, have received 311 entries from across the region, a 114 per cent increase over last year.

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Emmy Award-winning The Amazing Race to debut in Australia
Aug 5, 2010
Marie Green

Emmy Award-winning The Amazing Race to debut in Australia

SYDNEY - Disney Media Distribution Asia-Pacific has partnered with Channel Seven to produce a localised version of The Amazing Race in Australia.

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VIDEO: Leo Burnett creative heads discuss award-winning work
Jul 27, 2010
Marie Green

VIDEO: Leo Burnett creative heads discuss award-winning work

REGIONAL - Leo Burnett executive creative directors Gordon Hughes (Shanghai), Amanda Yang (Shanghai) and Connie Lo (Hong Kong) discuss their Cannes Lions winning campaigns with Campaignasia.com.

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VIDEO: Leo Burnett creative heads discuss award-winning work
Jul 26, 2010
Marie Green

VIDEO: Leo Burnett creative heads discuss award-winning work

REGIONAL - Leo Burnett executive creative directors Gordon Hughes (Shanghai), Amanda Yang (Shanghai) and Connie Lo (Hong Kong) discuss their Cannes Lions winning campaigns with Campaignasia.com.

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CampaignTV: The Peninsula's Jean Forrest on building a travel brand
Sep 12, 2010
Marie Green

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

In the launch part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of marketing at The Peninsula Jean Forrest, talks about building the brand post recession and its strategy going forward.

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CampaignTV: The Peninsula's Jean Forrest on building a travel brand
Sep 12, 2010
Marie Green

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

In the launch part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of marketing at The Peninsula Jean Forrest, talks about building the brand post recession and its strategy going forward.

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Leo Burnett Sydney wins coveted Ebay account
Sep 27, 2010
Marie Green

Leo Burnett Sydney wins coveted Ebay account

SYDNEY - Leo Burnett Sydney has won Ebay's creative duties following a four-way pitch that also involved Host, BMF and Whybin TBWA.

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CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
Sep 28, 2010
Marie Green

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

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CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
Sep 26, 2010
Marie Green

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

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CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused
Oct 6, 2010
Marie Green

CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

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CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused
Oct 6, 2010
Marie Green

CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

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CampaignTV: Tourism Australia's Maggie White on building brand Australia
Sep 23, 2010
Marie Green

CampaignTV: Tourism Australia's Maggie White on building brand Australia

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

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CampaignTV: Tourism Australia's Maggie White on building brand Australia
Sep 19, 2010
Marie Green

CampaignTV: Tourism Australia's Maggie White on building brand Australia

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

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OgilvyOne Asia names Jerry Smith as regional president
Jul 25, 2010
Marie Green

OgilvyOne Asia names Jerry Smith as regional president

REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately.

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