Search results for "event marketing"

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Unilever scraps separate agency relationships
Jun 19, 2019
Maisie McCabe

Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

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Will more clients follow Unilever in adopting a holding company model?
Jul 9, 2019
Maisie McCabe

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

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WPP tops Effie Index for fourth year in a row
Apr 9, 2015
Maisie McCabe

WPP tops Effie Index for fourth year in a row

GLOBAL - WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network.

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Mondelez calls $1.85 billion media review
Jun 4, 2015
Maisie McCabe

Mondelez calls $1.85 billion media review

Dentsu Aegis Network and SMG will go head-to-head for global media business.

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