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VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
Jan 21, 2011
Magz Osborne

VIDEO: HSBC Singapore's Darren Friedlander on sports marketing

SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.

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Asia Pacific Breweries targets south China market
May 20, 2011
Magz Osborne

Asia Pacific Breweries targets south China market

GUANGZHOU - Asia Pacific Breweries (APB) has started production at its new facility in China, as its targets the south China market.

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INTERVIEW: DHL’s Lindsay Birley talks Rugby World Cup
Sep 1, 2011
Magz Osborne

INTERVIEW: DHL’s Lindsay Birley talks Rugby World Cup

ASIA PACIFIC - Senior vice president – sales, Asia Pacific, Eastern Europe, Middle East and Africa at DHL Express, Lindsay Birley, talks to Campaign about its sponsorship of the Rugby World Cup 2011.

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CASBAA 2011: Linear advertising “won’t survive”
Nov 2, 2011
Magz Osborne

CASBAA 2011: Linear advertising “won’t survive”

HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at CASBAA 2011.

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MTV Networks International and The Chosunilbo enter strategic alliance for Korea
Oct 28, 2010
Magz Osborne

MTV Networks International and The Chosunilbo enter strategic alliance for Korea

CASBAA - MTV Networks International, a division of Viacom Inc. announced that it has entered into a strategic alliance with The Chosunilbo, a division of Korea's Chosun Media, for collaboration on live events, production, licensing and international distribution.

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BBC Worldwide sells Animal Planet stake to Discovery for US$156m
Nov 16, 2010
Magz Osborne

BBC Worldwide sells Animal Planet stake to Discovery for US$156m

LONDON - BBC Worldwide is selling its 50 per cent interest in Animal Planet and Liv to Discovery Communications for US$156 million. BBC Worldwide says it is exiting the joint venture to concentrate on the expansion of its wholly-owned channel brands.

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VIDEO: Microsoft's Jason Scott on Asia and ad measurement
Apr 1, 2011
Magz Osborne

VIDEO: Microsoft's Jason Scott on Asia and ad measurement

SINGAPORE – Microsoft’s new regional head of advertising, Jason Scott, talks to Campaign about agencies, Asia and ad measurement.

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CASBAA: Pay TV must innovate, collaborate, says McCann CEO Nick Brien
Oct 26, 2010
Magz Osborne

CASBAA: Pay TV must innovate, collaborate, says McCann CEO Nick Brien

HONG KONG – McCann Worldgroup CEO Nick Brien says the pay TV industry needs to innovate if it is to attract advertising revenues in the face of increased media fragmentation.

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Mercedes-Benz activates interactive service on SingTel Mio Stadium
Mar 21, 2011
Magz Osborne

Mercedes-Benz activates interactive service on SingTel Mio Stadium

SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.

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Mercedes-Benz activates interactive service on SingTel Mio Stadium
Mar 18, 2011
Magz Osborne

Mercedes-Benz activates interactive service on SingTel Mio Stadium

SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.

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Asia’s general entertainment channels ramp up content battle
Oct 4, 2010
Magz Osborne

Asia’s general entertainment channels ramp up content battle

HONG KONG – Fox International Channels (FIC) Asia’s exclusive volume agreement with Shine International is the latest salvo fired as the region’s rival general entertainment (GE) networks compete for content and audiences.

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CASE STUDY: Coke spreads Christmas cheer in Seoul
Jan 27, 2011
Magz Osborne

CASE STUDY: Coke spreads Christmas cheer in Seoul

SEOUL - Christmas 2010, Coca-Cola wanted to bring holiday cheer and the holiday spirit to Koreans, and encourage them to share it with their loved ones and friends, while at the same time reinforcing Coke’s brand awareness in the country.

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BBC.com's Phu Truong talks cross-platform content
Jul 8, 2011
Magz Osborne

BBC.com's Phu Truong talks cross-platform content

SINGAPORE – Phu Truong, vice-president of commercial and operations at BBC.com, talks to Campaign about creating content for both TV and online.

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Rivals Bloomberg TV and CNBC launch local initiatives
Sep 27, 2010
Magz Osborne

Rivals Bloomberg TV and CNBC launch local initiatives

HONG KONG/ BANGKOK – Bloomberg TV and CNBC Asia-Pacific both launched local initiatives last week as they compete to be the region’s leading business and financial news channel.

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CASBAA 2011: Pay TV urged to innovate, collaborate
Nov 1, 2011
Magz Osborne

CASBAA 2011: Pay TV urged to innovate, collaborate

HONG KONG – The region’s assembled pay-TV industry was encouraged to embrace new distribution opportunities and monetise content, as windows shorten and demand for exclusive rights diminishes.

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New Zealand, Hong Kong top TV regulators: CASBAA report
Sep 28, 2011
Magz Osborne, Emily Tan

New Zealand, Hong Kong top TV regulators: CASBAA report

ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.

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Rapp Asia relocates HQ to Shanghai
Feb 25, 2011
Magz Osborne

Rapp Asia relocates HQ to Shanghai

ASIA-PACIFIC - DDB Group Asia-Pacific has announced that Rapp Asia, currently located in Singapore, will be moving it regional headquarters to Shanghai, reflecting the growing demand for data driven marketing and consumer analytics in Greater China.

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Isobar appoints regional practice leader on social and analytics
Jul 7, 2011
Magz Osborne

Isobar appoints regional practice leader on social and analytics

ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.

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Dan Paris takes on new regional role under TBWA Group
Mar 8, 2011
Magz Osborne

Dan Paris takes on new regional role under TBWA Group

SINGAPORE - The Integer Group has announced that it will open offices in a number of key markets across Asia-Pacific, headed up by Dan Paris in a regional capacity.

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Profile: ANZ's regional brand builder Wendy Lim
May 4, 2011
Magz Osborne

Profile: ANZ's regional brand builder Wendy Lim

Having come out of the global recession relatively unscathed, ANZ's Wendy Lim tells Campaign the bank is now adopting a more old-fashioned style of banking.

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