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Barclays Singapore Open appoints Iris as marketing agency
Aug 24, 2010
Madhavi Tumkur

Barclays Singapore Open appoints Iris as marketing agency

SINGAPORE - Event promoter World Sport Group has tasked Iris with launching an integrated campaign including TV, digital, print, online, experiential and out of home, for the Barclays Singapore Open from 11 to 14 November.

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Reaching out to Muslim marketers
Jul 12, 2010
Madhavi Tumkur

Reaching out to Muslim marketers

Marketers need to decide whether Muslims constitute a specific group.

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Reaching out to Muslim marketers
Jul 12, 2010
Madhavi Tumkur

Reaching out to Muslim marketers

Marketers need to decide whether Muslims constitute a specific group.

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Marketing 'Amazing Thailand' globally
Aug 3, 2010
Madhavi Tumkur

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.

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Marketing 'Amazing Thailand' globally
Aug 3, 2010
Madhavi Tumkur

Marketing 'Amazing Thailand' globally

Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the Kingdom.

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Marketers push for a higher transparency of media buying and performance-based remuneration
Oct 12, 2010
Madhavi Tumkur

Marketers push for a higher transparency of media buying and performance-based remuneration

SINGAPORE - At the recently concluded World Federation of Advertisers’ event, marketers from various industries gathered to discuss communication channels, ROI metrics and better collaboration for improving the returns for advertisers

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Brand Rapport tasked with PR and marketing for Asia Pacific Golf Confederation
Jul 25, 2010
Madhavi Tumkur

Brand Rapport tasked with PR and marketing for Asia Pacific Golf Confederation

SINGAPORE - The Asia Pacific Golf Confederation (APGC) has retained Brand Rapport to manage international media and PR services for the event which takes place in Japan later this year.

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Microsoft marketing officer Yu Sasamoto resigns
Oct 25, 2010
Madhavi Tumkur

Microsoft marketing officer Yu Sasamoto resigns

SINGAPORE - Yu Sasamoto, previously marketing officer for Microsoft's consumer and online business for Greater Asia Pacific, has left the company.

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Toyota, Mitsubishi vie for Thailand's car market
Dec 9, 2010
Madhavi Tumkur

Toyota, Mitsubishi vie for Thailand's car market

BANGKOK - Thailand, which aims to become one of the top 10 car-producing countries in the world within five years, has attracted US$265-535 million in investment from car companies Toyota and Mitsubishi Motors.

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Daihatsu retains OZE to market Terios SUV in Indonesia
Aug 12, 2010
Madhavi Tumkur

Daihatsu retains OZE to market Terios SUV in Indonesia

JAKARTA - Japanese car maker Daihatsu Motor has handed the integrated campaign for its Daihatsu’s SUV vehicle Terios to OZE, following a three-way pitch which included DDB, Grey and Dwi Sapta.

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Motorola VP of marketing Andrew Morley relocates out of Singapore
Nov 10, 2010
Madhavi Tumkur

Motorola VP of marketing Andrew Morley relocates out of Singapore

SINGAPORE - Andrew Morley (pictured), vice-president of marketing for Europe, Middle East, Africa, Russia and Asia at mobile manufacturer Motorola, has relocated out of Singapore.

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Nokia shares prove it is neither down nor out of the Asian market
Oct 24, 2010
Madhavi Tumkur

Nokia shares prove it is neither down nor out of the Asian market

ASIA PACIFIC - The recent research findings by In Mobi, the mobile advertising network, suggests that Nokia remains a dominant player, with 47 per cent of impressions globally and 61 percent share of impressions in Asia.

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VIETNAM FOCUS: Nielsen Vietnam's Darin Williams offers insight into the market
Dec 12, 2010
Madhavi Tumkur

VIETNAM FOCUS: Nielsen Vietnam's Darin Williams offers insight into the market

HO CHI MINH - Darin Williams (DW), MD of Nielsen in Vietnam, offers an insight into the opportunities and challenges that Vietnam offers to brands intending to set up their base and its consumer sentiment poised for the next decade.

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Media pays tribute to STB marketing chief Ken Low
Jul 8, 2010
Madhavi Tumkur

Media pays tribute to STB marketing chief Ken Low

SINGAPORE - Ken Low (pictured), assistant chief executive, marketing group, Singapore Tourism Board, passed away on Wednesday from pneumonia-related complications. He was 49.

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OCBC Bank partners with youth to market new Yes! debit card
Nov 8, 2010
Madhavi Tumkur

OCBC Bank partners with youth to market new Yes! debit card

Using a rather unconventional marketing approach than usually expected in the banking sector, OCBC Bank has launched a campaign to promote its new Yes! debit card targeting the youth.

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Ciba Vision appoints Tribal DDB as integrated marketing AOR
Jul 29, 2010
Madhavi Tumkur

Ciba Vision appoints Tribal DDB as integrated marketing AOR

KUALA LUMPUR - Contact lens and lens care products manufacturer Ciba Vision has appointed Tribal DDB as its integrated marketing agency-of-record to connect with its customers directly via the digital medium.

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Media pays tribute to STB marketing chief Ken Low
Jul 8, 2010
Madhavi Tumkur

Media pays tribute to STB marketing chief Ken Low

SINGAPORE - Ken Low, assistant chief executive, marketing group, Singapore Tourism Board, passed away on Wednesday from pneumonia-related complications. He was 49.

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VIDEO: Air Asia’s Kathleen Tan on opportunistic marketing and being a challenger brand
Nov 10, 2010
Madhavi Tumkur

VIDEO: Air Asia’s Kathleen Tan on opportunistic marketing and being a challenger brand

SINGAPORE - In an exclusive interview with Campaign, Kathleen Tan, the regional head of Commercial for Air Asia, spoke about the opportunistic marketing that the budget carrier carried out that left rival Tiger Airways defenceless.

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Icon International scoops PR AOR for Barclays Singapore Open
Aug 29, 2010
Madhavi Tumkur

Icon International scoops PR AOR for Barclays Singapore Open

SINGAPORE - Singapore-based Icon International Communications has been appointed as the public relations agency-of-record for Barclays Singapore Open, the premier golf tournament and the richest national Open in Asia.

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ESPN STAR Sports partners with SingTel to launch multi-sports service online
Jul 6, 2010
Madhavi Tumkur

ESPN STAR Sports partners with SingTel to launch multi-sports service online

SINGAPORE - ESPN STAR and SingTel has announced new offerings ESPN Player and ESPN HD as Singapore's first online multi-sports service.

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