Search results for "event marketing"

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OK Google, how is voice search changing marketing?
May 28, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Instagram, fake likes and the future of influencer marketing
Feb 28, 2019
Luke Janich

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

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(Block) chain reaction: A new model for marketing?
Jul 2, 2017
Luke Janich

(Block) chain reaction: A new model for marketing?

What does blockchain technology have to do with marketing? Potentially a lot.

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The new normal: Voice search and the future of marketing
May 22, 2017
Luke Janich

The new normal: Voice search and the future of marketing

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.

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Pepsi's ‘protest’: a lesson and opportunity for brands
Apr 10, 2017
Luke Janich

Pepsi's ‘protest’: a lesson and opportunity for brands

Better teamwork could have prevented the train wreck, suggests one industry observer.

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The great mobile leap: What are you waiting for?
May 13, 2018
Luke Janich

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

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Amazon in SEA: the biggest opportunity is yet to come
Sep 13, 2017
Luke Janich

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

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Is this the end of the Facebook 'like'?
Nov 22, 2016
Luke Janich

Is this the end of the Facebook 'like'?

With Facebook apparently set to remove the 'like' counter from fan pages, savvy marketers are already investing in a post-like future. Luke Janich of Red2 explains.

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Reality check: It's time to rethink VR
Feb 6, 2017
Luke Janich

Reality check: It's time to rethink VR

Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.

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Indie vs. network: How specialist agencies are changing the agency model
Nov 27, 2018
Luke Janich

Indie vs. network: How specialist agencies are changing the agency model

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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Beware Google's next game-changer
Oct 23, 2016
Luke Janich

Beware Google's next game-changer

What to watch out for in Google's latest algorithm update, Penguin 4.0, and why brands need to embrace AMP (Accelerated Mobile Pages).

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Fake news: It's time for brands to act
Jan 3, 2017
Luke Janich

Fake news: It's time for brands to act

While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.

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