Search results for "event marketing"

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Johnson & Johnson to restructure marketing operations
May 24, 2011
Loulla-Mae Eleftheriou-Smith

Johnson & Johnson to restructure marketing operations

GLOBAL - Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.

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Unilever names Marc Mathieu senior VP of marketing
Mar 3, 2011
Loulla-Mae Eleftheriou-Smith

Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

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Unilever outlines 'more magic, less logic' marketing philosophy
Oct 25, 2011
Loulla-Mae Eleftheriou-Smith

Unilever outlines 'more magic, less logic' marketing philosophy

GLOBAL - Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy.

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P&G marketing chief: Fundamental shift from TV to digital required
Mar 14, 2012
Loulla-Mae Eleftheriou-Smith

P&G marketing chief: Fundamental shift from TV to digital required

GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.

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Coca-Cola kicks off largest teen-focused campaign to date
Mar 14, 2011
Loulla-Mae Eleftheriou-Smith

Coca-Cola kicks off largest teen-focused campaign to date

GLOBAL - Coca-Cola has launched a global campaign for teenagers, as part of its music-focused activity.

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Infiniti signs Sebastian Vettel as first global ambassador
May 25, 2011
Loulla-Mae Eleftheriou-Smith

Infiniti signs Sebastian Vettel as first global ambassador

GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.

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Evian returns with global 'Baby inside' campaign
Apr 19, 2011
Loulla-Mae Eleftheriou-Smith

Evian returns with global 'Baby inside' campaign

GLOBAL - Evian has followed up its phenomenally popular 'roller babies' ad with a new spot that flips adults into dancing babies.

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Unilever boosts 'magic' strategy with new global hires
Jun 12, 2012
Loulla-Mae Eleftheriou-Smith

Unilever boosts 'magic' strategy with new global hires

GLOBAL - Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative strategy.

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Stella Artois creates 'chalice' can
Apr 7, 2011
Loulla-Mae Eleftheriou-Smith

Stella Artois creates 'chalice' can

GLOBAL - Stella Artois, the premium lager brand, is introducing a new can design across its global markets.

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Unilever partners with News Corp and Viacom for digital content
May 28, 2012
Loulla-Mae Eleftheriou-Smith

Unilever partners with News Corp and Viacom for digital content

GLOBAL - Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

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Air NZ becomes 'official airline of Middle Earth'
Jul 15, 2012
Loulla-Mae Eleftheriou-Smith

Air NZ becomes 'official airline of Middle Earth'

AUCKLAND - Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.

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Air New Zealand challenges public to solve mascot murder
Dec 4, 2011
Loulla-Mae Eleftheriou-Smith, Paul Howell

Air New Zealand challenges public to solve mascot murder

GLOBAL - Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.

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Coca-Cola ramps up global sustainability credentials
May 22, 2011
Loulla-Mae Eleftheriou-Smith

Coca-Cola ramps up global sustainability credentials

GLOBAL – Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez, to the position of chief sustainability officer.

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GSK puts 19 brands up for sale
Apr 17, 2011
Loulla-Mae Eleftheriou-Smith

GSK puts 19 brands up for sale

GLOBAL - GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.

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Unilever draws up 'Five levers for change' strategy
Nov 23, 2011
Loulla-Mae Eleftheriou-Smith

Unilever draws up 'Five levers for change' strategy

GLOBAL - Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.

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Nokia and Apple settle patent battle
Jun 14, 2011
Loulla-Mae Eleftheriou-Smith

Nokia and Apple settle patent battle

GLOBAL - Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.

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