Search results for "event marketing"

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CES: What industry leaders took away from the 2019 event
Jan 15, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Meet the industry's $1.3 billion problem: Fake influencer marketing
Jul 25, 2019
Lindsay Stein

Meet the industry's $1.3 billion problem: Fake influencer marketing

15% of all influencer ad dollars are spent on fake followers, study finds.

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Twitter taps tech veteran Gap Kim as global business marketing leader
Jul 23, 2019
Lindsay Stein

Twitter taps tech veteran Gap Kim as global business marketing leader

Kim has worked at the likes of Facebook, WhatsApp and Google.

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BBDO taps Crystal Rix as first global marketing chief
Jul 24, 2019
Lindsay Stein

BBDO taps Crystal Rix as first global marketing chief

Rix will also continue to serve as chief strategy officer of BBDO New York.

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Disney sends out official RFP documents to global markets
Jun 28, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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Facebook expands Agency Women's Leadership Day to global markets
Dec 18, 2018
Lindsay Stein

Facebook expands Agency Women's Leadership Day to global markets

The event hosted more than 850 women across holding company and independent agencies.

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Diversity advocate, HP marketing lead Lucio heads to Facebook
Aug 24, 2018
Lindsay Stein

Diversity advocate, HP marketing lead Lucio heads to Facebook

Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.

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Anomaly launches offering to drive gender equality in marketing
Aug 31, 2018
Lindsay Stein

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

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OMD, Starcom go head-to-head for McDonald's global markets
Aug 10, 2018
Lindsay Stein

OMD, Starcom go head-to-head for McDonald's global markets

The two agencies are competing for the media accounts in markets including China and Australia.

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Hershey issues PR RFP for US and growth markets
Feb 27, 2014
Lindsay Stein

Hershey issues PR RFP for US and growth markets

Chocolate giant Hershey has issued an RFP seeking one or more PR agencies to handle corporate, brand, and internal communications for the US and key growth markets including China and India.

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The focus is female at this year's R/GA, Cannes Startup Academy
Jun 12, 2018
Lindsay Stein

The focus is female at this year's R/GA, Cannes Startup Academy

Eight women from around the world, including one from Indonesia, will participate in the fourth annual event.

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Six weeks until Cannes Lions: Here's what we know
May 7, 2018
Lindsay Stein

Six weeks until Cannes Lions: Here's what we know

Record year for brands, fewer celebrities, lower volume of entries expected and much more.

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IPG raises growth target for 2018 amid strong Q2 results
Jul 25, 2018
Lindsay Stein

IPG raises growth target for 2018 amid strong Q2 results

The holding company's net revenue jumped 5.6% organically in the second quarter.

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Publicis Media's Starcom wins Novartis' global media review
Aug 16, 2019
Lindsay Stein

Publicis Media's Starcom wins Novartis' global media review

Publicis' recently acquired Epsilon played a key role in the pitch.

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Airbnb puts global media account up for review
Apr 25, 2019
Lindsay Stein, Oliver McAteer

Airbnb puts global media account up for review

The brand has been sending the RFP out to agencies, Campaign US has learned.

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Facebook adds brands safety certification for partners
Jan 25, 2019
Lindsay Stein

Facebook adds brands safety certification for partners

DoubleVerify and OpenSlate are the first two companies to be certified under the new capability.

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Michael Roth talks to IPG board about potential CEO successors
Sep 18, 2018
Lindsay Stein, Gideon Spanier

Michael Roth talks to IPG board about potential CEO successors

Roth has run the holding company since 2005.

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Roth: IPG off to 'solid start' with 3% organic growth in Q2
Jul 24, 2019
Lindsay Stein

Roth: IPG off to 'solid start' with 3% organic growth in Q2

The holding company maintains financial target of 2-to-3% organic growth for 2019.

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Duracell taps Wunderman Thompson as global partner
Apr 4, 2019
Lindsay Stein

Duracell taps Wunderman Thompson as global partner

The scope includes all international markets outside of North America.

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Study: Small percentage of CMOs are driving transformation
Mar 29, 2019
Lindsay Stein

Study: Small percentage of CMOs are driving transformation

Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.

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