Search results for "event marketing"

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No more snooze button for influencer marketing
Aug 14, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Goodbye marketing as we know it, hello AI
Nov 27, 2017
Kosuke Sogo

Goodbye marketing as we know it, hello AI

The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.

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Making sense of this complicated marketing space
Aug 4, 2016
Kosuke Sogo

Making sense of this complicated marketing space

Until a truly all-knowing marketing dashboard becomes a reality, marketers need to use existing tools in a comprehensive and scalable way. AdAsia's Kosuke Sogo shares some advice for doing so.

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