Discounts are good, and free stuff is better. But how do we avoid using incentives as a crutch, asks Kevin Grub of Razorfish Hong Kong.
CES Asia just concluded in Shanghai, brimming with impressive technology. But in the midst of all the hype, Kevin Grubb of Razorfish sometimes found himself scratching his head.
Personal interaction is the key to connecting with young people in Hong Kong, or anywhere. But how do you scale that up to reach a mass audience? Kevin Grubb of Razorfish provides rules, processes and pitfalls.