Search results for "event marketing"

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Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs
May 4, 2017
Kathryn Luttner

Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs

An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.

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Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
Jul 13, 2017
Kathryn Luttner

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".

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Dove's body-shaped bottles backfire
May 10, 2017
Kathryn Luttner

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

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